Rating: 
Summary: Content good, presentation desparately lacking
Review: Tom's ideas and thoughts about the demise of the "employee" model and the re-emergence of the "independent consultant" are right on target. He correctly projects the most forward moving managerial trends and thinking. The presentation, though, is sorely lacking. The book's partial sentences, choppy writing, random capitalization,and arbitrary use of bold type, different size types and indents were so distracting it was hard to remember what the heck I was reading about. I also wonder about writers that feel the need to promote their message with the use of four letter words--is the content not enough to sell the work and make the point? For those that haven't heard this message before this book is probably worth reading. If you can handle a more comprehensive (and longer) book I think there are probably other, better choices.
Rating: 
Summary: The usual "Tom Peters"--another outstanding performance!
Review: If you are serious about engaging the future wholeheartedly--and welcoming the change to come--you will have many "aha's" reading this book. I read a great deal--and this book draws many connections to "just doing the right and important things smarter and in a different mind set"--but in a prescriptive format. As an avid reader of Theory of Constraints, Project Management, Time Management, Eli Goldratt, Stephen Covey, Ken Blanchard, etc...I wrote notes all over my copy of this book for daily use.
Rating:
Summary: No guts, no glory
Review: This book gives both abstract and practical guiding words to help you reinvent the 'boring' workplace and make it a place for the type of success you are after, whatever that may be. It is thought provoking and an interesting read, Tom Peters has an abrupt style that tells you what he means in a minimum of words, just one of his great trademarks. The book helps you answer the quenstions that need answering before progress is made, not religous or corny - just what should be 'common sense'. For entrepreneurs of all ages with any size of goal, selfemployed or not. Good work Tom Peters, another great book!
Rating:
Summary: Fight Club with out losing your teeth
Review: Tom beats you up. He knocks you down and points out where you are weak. But when he is done you definately don't ever want to wear that mediocre suit to work again. His chapters are short and his homework is frightenly creative and challenging. I think it takes about a minute to read a chapter and a day(at least) to tackle his to do lists. Each to do is a groaning soul searching question that drags you down and lifts you up with a euphoric (and addictive)self-realization.I decided to buy Tom's book after reading about a fifth of it in the book store. I described it to a new member of my Brand Me inner circle as a book I had to buy after I wrote down two quotes and laughed out loud three times. The part I like the most about !'s book is the reaction I get from my inner circle when I share my things to do. "That is very very cool", "Storms, hurricanes, fires, natural disaster are churning in my belly after talking to you about it", "This is really exciting I am so eager to get started" are a few comments I have gotten since I started working on my brand. Tom's book reads like he wrote it after 6 cups of coffee on a trans-atlantic flight and it probably was. So it doesn't flow as well it could. Also, if he really wanted people to take action as quickly as he says he does it would have helped to have some room to write right there in the book. I definitely recommend a workbook edition. With a shortage of a million IT workers in the world it only makes sense that everybody start asking why they aren't doing what they absolutely love doing. Tom's book is a guide to start doing it. Cheers, Kieran
Rating: 
Summary: Peters - Love Him or Hate Him
Review: For more than a decade, Tom Peters has come to represent a push against the envelope of normal boring white collar work - so why should he change direction now? The Brand You 50 is the first volume in a number of of books that Peters plans to write over the next while under the umbrella moniker of 'Reinventing the Work'. Again employing his trademark in-your-face style, Peters takes his 'Circle of Innovation' one step further by providing the reader with some great, whacky, and often off-the-wall ideas about how to thrive in the work world of tomorrow today. While not quite worthy of a five star rating, I found this book to be entertaining, if not engrossing. It was easy to pick up and read tidbits over and over agian. I found the 'Todo' ideas at the end of every chapter (& I use this term loosely) to be the most valuable part of the book. The mechanics where a little disoriented, and the presentation was real and meaningful, if not a little raw at times. If you have never read TP before, you might find this volume a little offensive and strong, but once past the rough exterior, I imagine most readers will not only learn something, but also come away with lots of ideas for personal use. With this being an indicator of the flavor of the remaining '50' books, I suspect that we're in for a roller coaster ride in the world as TP sees it.
Rating:
Summary: Hokey? Maybe. But Inspirational....
Review: Sure, there are too many typeface changes and exclamation points, but Tom's given us plenty to think about in this book...and more importantly, to DO. (as he would say: "Now.") I like the action-oriented approach and the fact that he tells you to read the book through, make notes, and then go back again to create your own plan. This was a huge battery-charger for me -- and I'm already a pretty charged "brand you" kind of person. I wish I had read this book during my previous job when I felt underappreciated, squashed, uninspired and generally unhappy. While the book wouldn't have changed the horrific management flaws in the firm where I worked, it might have given me the new lease on life I needed to make my time there more worthwhile and productive. So buy it, filter out what's too cheerleader-y for you and make more of your work days WOW days.
Rating:
Summary: BREEZY, JAZZY, CRACKLING WITH CREATIVE FLARE!
Review: A collection of WISE and witty ideas and guidelines for transforming yourself internally and externally-your self identity and your image. The key theme is taking charge of your career and surviving in these chaotic times of continuous, accelerating change. This book is a call to self-liberation and self-actualization. It is written in a breezy, jazzy, iconoclastic, humorous, downright zany style---crackling with creative flare! Highly recommended. TP at his BEST! Reviewed by Gerry Stern, founder, Stern & Associates, author of Stern's Sourcefinder: The Master Directory to HR and Business Management Information & Resources, Stern's CyberSpace SourceFinder, and Stern's Compensation and Benefits SourceFinder.
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Summary: EXCELLENT !
Review: In typical Peters fashion the text comes at you fast and hard. Sometimes too fast and requires two reads! Delivery is choppy and requires constant focus to understand and appreciate the wisdom being offered. Tom Peters is far ahead of the pack of innovative thinkers and doers!
Rating: 
Summary: Broken Record of Ideas
Review: Tom has a lot of great ideas re-packaged in this rather unconventionally written book. Too many "WOWs" and fragmented sentences makes one perceive him as the ditzy cheerleader. Save your cash. The book's size tells it all.
Rating:
Summary: Just read it
Review: Ever since he first blew my mind with "in Search of Excellence", Tom Peters has been on my "must read" list. He combines the utterly brilliant with the utterly obvious, fusing the two into the most powerful, most compelling vision of the possibilities of business I have ever encountered. I want to live in Tom's world, a world where work has meaning, purpose, passion and joy. "The brand you 50", is the latest chapter in this ongoing quest. If you have read his previous books, you will find no surprises, if you haven't, then read this book drunk, because he is going to scare the hell out of you. (and -maybe- set you free). In the book, Mr. Peters gives a list of things that an individual can do to thrive in the new economy. This is the Tom Peters vision of the world boiled down to its most pragmatic form. The author's views on what it takes to succeed has changed radically since "In Search of Excellence", but his absolute love for the topic burns hotter than ever. The only thing he could have done better would have been to combine "The Brand You 50", "The Project 50", and the "Professional Service Firm 50" into one book, instead of making me make three (expensive) trips to the bookstore.
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