Rating: 
Summary: You are it!
Review: What sells? What makes things work? what gets things done? what thinks of new ways to tackle problems? What gets you out of bed in the morning? What drives you to work? What makes a difference? What "what" becomes what "who"?Tom Peters has the answers, and he's willing to share them. Tom Peters demonstrates once again that he is a master of motivation, and this book is no exception. Reading this book will make you believe that you can achieve almost anything. Go ahead, read it if you dare. regards, martyn_jones@iniciativas.com
Rating:
Summary: Packed With Knowledge!
Review: Tom Peters strikes again, with this segment of his trilogy on the changing nature of work. This is required reading for anyone who wants to know why there is no security in the workplace anymore and who would like to know what to do - right now - about this new precariousness. Peters takes the reader through 50 distinct yet imminently interrelated thoughts about work as it truly exists in the era of globalization, technology, computers and the Internet. He maintains that only those white-collar workers who brand and "Inc." themselves will survive the changes that he anticipates in the next 15 years. As Tom himself says, the revolution has started, it is time to get on board. Given that call to arms, we at getAbstract.com recommend this book to everyone, executives, managers, employees, students and retirees. It is a seminal book on the future of work and workers.
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Summary: Tom Peters GETS IT...so GET this book
Review: A small colorful book...lots of red boldface and different size fonts...which cynics will cheerfully dismiss as mere "sizzle." But Tom Peters provides lots of steak to go with the visual sizzle in this very important book. An easy to read (and carry!) book filled with great ideas to transform semingly mundane work into work that M-A-T-T-E-R-S as Tom writes. You simply will not be the same person on the job if you take Peters' concepts and advice to heart. My simple .02: read this book, then the Project 50 and RUN WITH IT.
Rating:
Summary: Worth the money even if you just read one page
Review: It is thought provoking and an interesting read. Tom Peters has an abrupt rock-n-roll style that tells you what he means in a minimum of words. This is just one of his trademarks. "Brand You 50" is a challenging read for anyone currently employed or seeking employment. This book gives guiding words to help you reinvent your workplace and make it a place for the type of success you are after, whatever that may be. A must read for anybody who wants to know about career management in the next century.
Rating:
Summary: Easy to read and insightful
Review: This is a typical Tom Peters work, precise and written in a simple style. It opens your eyes to the dichotomy of the modern white collar careers wherein increased opportunities have been accompanied by an even greater increase in threats. A must read for anybody who wants to know about career management in the 21st century.
Rating:
Summary: Promote You!
Review: You are important. So why do we spend so much time promoting, selling and grooming our products and services and so little time doing the same thing to ourselves? And yet, we go about selling ourself to others every waking moment of every day! Tom Peters grabs you by the shoulders with this in-your-face, "WAKE UP", bugle. I highly recommend this book if you want to accomplish anything great in life.
Rating: 
Summary: My ears hurt!!!!!!
Review: I remember an anecdote about a young writer who sent a manuscript to a famous author asking for criticism and advice (I forget who the famous author was. Faulkner?). The author graciously sent back a long, detailed reply which contained a nugget that I remember to this day. The author said, "You should be more judicious in your use of exclaimation points. A writer only gets to use three of them in his career." Meaning, of course, that if you overemphasize every other sentence, how to you get the reader to understand the importance of something that really needs the emphasis? If you have to use italics and caps and exclamation points to get your point across, you're choosing the wrong words. Which brings us to Mr. Peters. If you're looking for some interesting and useful advice on how to market yourself and your career, this book is quite good. Peters does drive me up the wall a bit with his relentlessly energetic and optimistic tone, but he does give good advice. I don't think Tom takes into account how resistant some workplaces are to people who behave like he tells us to, and his irritating call to make everything you work on a "WOW" project makes me wonder if he knows what it's like to man the front-line trenches of corporate America. But again, what he writes is worth reading. What I find fault with is the how Peters says it. He can't write a sentence without words in ALL CAPITALS and italics (which, alas, I can't show you in an Amazon review). And, of course, Peters loves exclamation points!!!! In fact the logo of his company is an exclamation point!!! He uses enough exclamation points that there is NO WAY to tell what is just ROUTINE INFORMATION and what is VERY, VERY IMPORTANT. See how INCREDIBLY IRRITATION this is??!!! Read "The Brand You 50" and you find all sorts of good info, but you'll have to hack through an ENTIRE BOOK that is written LIKE THIS!!!!!!!
Rating:
Summary: Don't let the font scare you away
Review: When I first began to read this book, not only the font, but also the way Tom words things scared me away...I had to put the book down. But since I had spent some good money on this book, I figured I give it a second change. I am glad I did. This book gave some valuable insight on how one should look at himself...an Independent Contractor all the way! Great book.
Rating: 
Summary: Working Book for ¿Brand You¿ Portfolio Workers
Review: Written for the 90% of white-collar workers whose jobs will allegedly disappear in the next 10 years (those Dilbert-esque cubicle-dwellers), this compact 'designer' book is part self-help & motivation, part standard marketing, part skills development, and part mindset-changing. Whilst encompassing a wide domain, and attractively packaged (once one gets used to the quirky design) there is little really new here (apart from the anti-Dilbert cynicism movement). Many of the suggestions are contradictory (e.g. both be rude yet network & show empathy; focus on time management & task, yet allow self-to be distracted by random influences etc.. etc..). Peters point is that you can select your own activities ultimately aimed at promoting a positive-outlook, for control of your own destiny, and development of the skills needed to succeed in the uncertain future of work. Negatively, the book is repetitive, is US-focused (not international-level), has unimpressive bland (to non-US) role-models (Martha Stewart, Oprah et al), and promotes a greed-centred (ask & you will get) 'style over substance' message. Extrapolating over society, one simple view could be that you may get many competing, dissatisfied, high-expectation workers all doing similar things (rather than specialising or exploiting economies of scale)- not good. Overall, a useful recommended book for the increasingly portfolio-worker age.
Rating:
Summary: Good ideas in pidgin English
Review: I agree with most of Peters' ideas on promoting oneself in the workplace by branding. If this book were written in clear English I would have given it five stars. But it is so filled with slang, swear words, parenthetical remarks and bizarre typography that I found it difficult to read. It's not written in clear, standard English; it's written in a kind of debased pidgin English. Mr. Peters needs the help of a good editor.
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