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Summary: Tom has made good on his WOW! call to action!
Review: Those of us in white-collar America will all be well-served to listen critically to what Tom Peters has to say in this book. In a format that is as to-the-point and energetic as his seminars, Tom has given us a pocket-sized (well, just slightly bigger than the average pocket) collection of usable ideas that could mean the difference between the death of the salesman as we know him today and the birth of a thriving Brand that in Tom's words produces work "worth paying for." A must-read for anyone who (a) wants to have a job tomorrow and (b) wants a job worth having.
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Summary: The usual "Tom Peters"--another outstanding performance!
Review: If you are serious about engaging the future wholeheartedly--and welcoming the change to come--you will have many "aha's" reading this book. I read a great deal--and this book draws many connections to "just doing the right and important things smarter and in a different mind set"--but in a prescriptive format. As an avid reader of Theory of Constraints, Project Management, Time Management, Eli Goldratt, Stephen Covey, Ken Blanchard, etc...I wrote notes all over my copy of this book for daily use.
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Summary: daily snippets
Review: I just got this as part of my daily readers. One tip a day keeps the creditors away.
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Summary: Eager for Tom's new book in 2003
Review: Since I first read Tom's business bestseller "In search of excellence " about 9 years ago. I have become Tom's great fan. I have read " the pursuit of WOW", "Liberation management" "Tom peters seminar", "project 50", "circle of innovation", Professional firm 50". Tom's book is WOW to me. Always making my adrenaline flowing, and changing my perspective, and challege to go for higher standard!!I must thank Tom's by encouraging me to join Toastmaster as stated in this book! I have joined Toastmaster for 9 months and have found my most wonderful club in the World! For those of you eager to improve your communication, leadership and public speaking skills, Toastmaster is the best playground to start with! And it has many chapters in many parts of the world! In this book brand you 50, it challeges you to become a brand you of your self, coupled with lots of Tom's useful advice! It is one of the best self-help and business books i have ever read. You won't feel boring. He also challenged you to read others experts' book, which I had bought then, and had benefitted form them tremendously. But, it's a pity that Tom's never fulfill his promises in his books by rolling out other 50-series book, for e.g "identity and design 50" , "women 50-". But I had heard from his website that he is going to publish his new book in 2003! I would absolutely buy his upcoming book! So, my advice is, buy this book, it is GEM! ...
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Summary: Rah Rah, not How-to
Review: Professor Peters is/was a Harvard professor of business who concentrated on researching and teaching competitiveness. I liked his serious books and text books. He's a really high energy speaker and has a quite lucrative business in coaching. Therefore, I should not be surprised that this little book is full of gimicky fonts, colors, buzz words... and is closely associated to the sales-oriented web site of the same name. Maybe there's good content there, but the presentation screams: motivational, not content-rich. And that's what I think the book is good for.
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Summary: Unconventional book
Review: The message of this book is conveyed, in a sense, by the way it is written. Tom Peters uses lots of exclamation points (!!!), words in all caps (LIKE THIS!!!), different font faces and font sizes to demonstrate his message that we must be different, we must be bold and energetic, in order to make ourselves distinctive in the working world. The book is divided into fifty mini-chapters that each contain a lesson on how to "brand" ourselves. What is "branding"? It's developing a talent or a skill that you become known for -- one that will give you job security even if you find yourself skipping from job to job. Peters urges you to become an expert at something, to become the "best" at some aspect of your job. And you make your talent known by being a little bit rebellious, unconventional, and fun. However, some may think this book is a bit too cheerful and optimistic. It reads like a relic of the outrageously high-flying dot-com days, when people could skip from job to job and demand higher and higher salaries each time they moved. Those days are over. A new sobriety prevails. But even if their persuasive power is somewhat diminished in this moribund economy, Peters' lessons still have some value -- the value of being an individual, being unique and trumpeting your accomplishments in myriad ways. For a slightly harder-edged look at the working world, try reading my book, "The Rules of Ruthlessness," which offers a different view of making yourself distinct in your career. Some of my strategies resemble those that Tom Peters advocates. "The Rules of Ruthlessness" is available here on Amazon.com -- ...
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Summary: Good advice from the branding guru ¿ but be cautious...
Review: There is no doubt that Tom Peters is a branding genious. And there is no question that "personal" branding is a critical element of professional success. But newcomers to this process are cautioned to take it just a bit slower. What it all boils down to is understanding who you are, what you have to offer, and how to target your audience. So before you take a giant leap into the CEO's office, or towards the front covers of "Time" and "Newsweek" - or even the company newsletter - keep in mind that you never, ever get a second chance to make a first impression. The image you present is the one you will have to live with, and live up to! Step ONE is to do an honest self-assessment of who you are, what you have to say - and how comfortable you are with the concept of self-promotion. Women, especially, show far too much humility about their talents and skills. If we want people to hire us, promote us, buy from us or invest in our companies, they have to know who we are, what we have accomplished and why they should do business with us! But how we tell our story is critical. Self-promotion isn't bragging. It is a valuable business tool that career women must add to their strategies for success - but do it right from the start and jump in with both eyes wide open! (from Marion E. Gold, award-winning author of "The Personal Publicity Planner: A Guide to Marketing YOU")
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Summary: Branding Goes Motivational
Review: Brand You 50 is the third in a series of books authored by management guru, Tom Peters. The series, dubbed "Reinventing Work," is based on the concept of presenting a list of 50 ideas around an essential business theme --- in the case of Brand You--- Peters suggests "branding yourself" is the solution to the "White Collar Revolution." The basic premise is simple: apply the ideas for developing a product brand to yourself -"brand you." A personal brand is developed by: building trust, providing value and offering a service/product that is relevant and distinctive.
Central to Brand You 50 is Peter's belief that the workplace is shifting and that "The White Collar Revolution is finally on. . . I believe that 90+ percent of White Collar Jobs will disappear or be reconfigured beyond recognition. Within the next 10 to 15 years." But, "The new, brain-based economy is really the Old Economy. It asks us-Davy Crockett style-to live by our wits. To improvise." Presented like notes to one of Peters' motivational speeches, Brand You invites us to think differently about our business and suggests we can reduce our potential obsolescence by creating value through unifying and "branding" our services while keeping work fun. Brand You 50 offers much to consider.
From the Brand You 50 List:
- "You are your 'big ideas.'"
- "Work with what you've got!...(And make it special!)"
- "Invest in yourself. A Formal Renewal Investment Plan, (R.I.P.) is a must!"
- "Commit yourself wholeheartedly to . . . the project life." A worthy read. Lots of great ideas, though a bit bombastic in presentation.
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Summary: Writing As Passionate Performance
Review: In a tour-de-force performance, Tom Peters walks the reader through his method for doing workworth paying for...banishing mediocrity from your life. The process he recommends involves getting very clear about the individual's unique identity and getting very comfortable with power, politics, design, and sales...the elements that allow this identity to make an impact on the world. "Wow!" is the effect he's looking for you to achieve in your life, and the book itself transmits this....Wow!
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Summary: From a real reader
Review: This is from a real reader, not some book distribution company looking to promote sales. I bought this book a year into a non-productive and demoralizing career change effort. Not only did it freshen my resolve, it gave me things to do that worked. If you are changing jobs by choice or by force, and especially if it has been a while since you "packaged" yourself to be marketed, you can't lose and will probably benefit a lot from this short little wonder. I owe it a lot. I had a fantastic new position and doubled my salary within two months of reading it. It is so good, I have given a copy to a friend four times in the past year, friends who are as stuck as I was.
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