Co-Opetition : A Revolution Mindset That Combines Competition and Cooperation : The Game Theory Strategy That's Changing the Game of Business

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Summary: Interdependencies equal opportunities.
Review: This book shows how interdependencies in markets present opportunities. The authors provide a five-part strategy revealing how companies can use game theory and change their views about customers, competition, cooperation and the market for success. The book provides guidelines for developing strategy with many cases. Stimulating and challenging.

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Summary: Nothing is as practical as good theory
Review: This book truly combines theory and practice. The theoretical part has already been published in scientific context, which means that there is not much new theory if you are already familliar with the topic. However, there is more flesh on the bones compared to the articles especially concerning the case descriptions. The book is easy to follow and read.

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Summary: Outstanding for developing an effective competitive mindset
Review: This is an important book to read for anyone involved in competitive strategy development and/or negotiations. Businesses are realizing that striving for a win-win situation in competitive negotiations is the preferred long-term approach as opposed to "crushing the competition at all costs". This book helps to develop the "gaming" mindset and does so in an easy to read, example filled way. Good addition to a business strategy library.

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Summary: It's a game and you can change the rules!
Review: Wow! It's a game! Who thought selling is a game? Think off all the salesmen for which selling is war (and sometimes hell). And here comes a book telling you that it's a game! Co-opetition is about the basics of all business, about players, power, rules, tactics. But the most important story it tells you is: You can change the rules! Play to the existing rules and you may win. Change the rules and you will win!

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Summary: Truly ground breaking and mind altering
Review: You will never look at business strategy and decision making the same again after reading this book. Mr. Brandenburger and Mr. Nalebuff provide simple methods that help you solve complex problems. Everyone says to think "outside the box," but no one tells you how. These authors do!