Rating: 
Summary: Pay to Play! Learning the Game of Business
Review: One of the best gifts I have ever received...Co-opetition by Adam M. Brandenburger was given to me by the most astute businessman I have ever had the pleasure to work with. I highly recommend this book to anyone wanting to move up in the world of business.I've used the lessons I learned from reading this book throughout my career as and IBM Software Manager and now as an Intellectual Property Licensing Negotiator. It is pure gold. Read it once. Wait a while. Then read it again and again.
Rating:
Summary: Excellent framework for marketing strategy analysis
Review: The author puts a new spin on game theory and did create a new analytic paradigm for strategic planning. All I hope is the sequal of this book can provide even more insight on coopetion in the Internet era. It would be interesting to analyze the coopetition between Microsoft, IBM, Netscape, SUN, AOL,....
Rating: 
Summary: Interesting and mind-refreshing!
Review: The authors approach the various existing business dilemmas using the conjunction of game theory, competition and cooperation in a very amusing and practical way. The lessons learned in this book go beyond the typical framework of though, encouraging the achievement of win-win situations in a complex scenario. The numerous case studies presented allow a quick understanding of the covered business topics.
Rating:
Summary: Informative, Intuitive, and Very Applicable
Review: The authors do an excellent job of applying modern game theory principles to past and current business strategies. Co-opetition provides useful tools for dealing in the competitive business environment. The book was easy to read and flowed logically.
Rating:
Summary: Good introduction to Game Theory from a business perspective
Review: The book provides a well-structured approach to Game Theory from the business perspective. The focus is placed on using Game Theory for developing successful strategies for businesses, excluding its mathematical aspects. The whole book is so well-written, that most readers are barely aware of how deeply it is grounded in co-operative game theory.
It is full of real-world case studies, which further enhance its readability. However, a star is deducted for a rather "quick" conclusion of the theory (and the book itself), which actually pays little favour to the "S" (Scope) parameter of the PARTS theory presented.
Also, frequently the reader gets the feeling that this is a book which presents case-studies and upon them builds a theory, although the opposite might have been more appropriate. In any case, this is a book worth considering if you wish to examine how Game Theory might influence your business strategy.
Rating: 
Summary: Change the game a bit more than this, please
Review: The name of the game in this book is 'get the biggest possible slice of the biggest possible pie'. '90% of $2,300 is a lot better than 50% of $2,600'. Says who? Says Barry Nalebuff. They acknowledge that people instinctively start out by trying to get an equitable slice of a reasonably sized pie, and protect everyone else's pie at the same time - but you know what? With a little judicious ridicule, you can cure people of that attitude. Suppose we don't want to be cured? Nalebuff & Brandenburger regard business as both war and peace. But they see war only in its 'territory & asset-grabbing' sense, and peace, well, only in its 'territory & asset-grabbing' sense. War on want? What's that? Real peace? What's that? One person, in one of their audiences, proposed that business was neither war, nor peace, but marriage. Note that 'marriage' is not mentioned in the index. Note that 'divorce, threat of' is. Co-opetition is what happens if you use co-operation to serve competition. If you'd like to see - in the interests of fair-mindedness - what happens if you put competition in the service of co-operation (comperation?), go read 'Banker to the Poor' by Mohammad Yunus. If you'd like to see the friendly face of big business, go to Amazon.co.uk (this edition not listed on Amazon.com) and put 1854105779 in the search field. Better yet, put 'grameen' into Google, and find out why 2,300,000 people of a whole variety of faiths remember this man in their daily prayers. I'm a Quaker, and I do. In short, while these guys were trying to teach people to make a killing, Muhammad Yunus was busy trying to help people make a living. Comperation forever.
Rating:
Summary: Game theory applied on business
Review: This book applies game theory on business and does so extremely well. I think game theory is clearly the way to approach the subject of strategy, because regular "corporate" and "business" strategy literature seems only loosely connected to actual strategic thinking. Game theory, on the other hand, is an actual theory for thinking strategically. No-one should probably even refer to himself or herself as a strategist without being literate in game theory. The authors do a wonderful job laying out the principles. They introduce and give a thorough treatment of the concept of complementarity ("making the pie grow"), which is bound to make you a better strategist. What I also liked in this book is the notion that the best way of increasing profits is often not to play the game well but to actually change how the game is played. Reading about this really gives your mind a jump-start. PARTS refers to the strategic levers of a game, that is the dimensions across which the game of business can be analyzed and changed (to your advantage of course). The book is filled with case studies where the principles can be seen at work. Co-opetition is simply great value for money. If, after reading this book, you feel like digging further into game theory (there's a good chance you will) I recommend Games of Strategy by Dixit, which is a superb introductory book.
Rating:
Summary: Game theory applied on business
Review: This book applies game theory on business and does so extremely well. I think game theory is clearly the way to approach the subject of strategy, because regular "corporate" and "business" strategy literature seems only loosely connected to actual strategic thinking. Game theory, on the other hand, is an actual theory for thinking strategically. No-one should probably even refer to himself or herself as a strategist without being literate in game theory. The authors do a wonderful job laying out the principles. They introduce and give a thorough treatment of the concept of complementarity ("making the pie grow"), which is bound to make you a better strategist. What I also liked in this book is the notion that the best way of increasing profits is often not to play the game well but to actually change how the game is played. Reading about this really gives your mind a jump-start. PARTS refers to the strategic levers of a game, that is the dimensions across which the game of business can be analyzed and changed (to your advantage of course). The book is filled with case studies where the principles can be seen at work. Co-opetition is simply great value for money. If, after reading this book, you feel like digging further into game theory (there's a good chance you will) I recommend Games of Strategy by Dixit, which is a superb introductory book.
Rating:
Summary: Give this book a chance!
Review: This book discusses co-opetition, the act of competitors working together in a collaborative effort to increase the pie overall. Co-opetition is a hot topic right now with new competitor-to-competitor exchanges. If you are a game theory enthusiast, you'll be a big fan of this book. This book gives a good background on co-opetition and on game theory and business strategies. The book starts off dry - but it starts getting really good after the first 30 pages.
Rating:
Summary: revolutionary book
Review: this book has been really inspiring and one the best i have read. its a revolutionary book changing the way people do business. business defined as a game and a game including players who have their added values, rules governing the game, tactical moves by the players and scope of the game are all revolutionary. micheal porters competitive advantage has been one revolution and this is another book which is a revolution.great book by all standards
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