Rating: 
Summary: Amyl Nitrate Overdrive
Review: Pros: About a quarter of this book is appropriate advice, such as the information on dealing with reporters.Cons: The examples in this book are lay-ups from the dot-com age where everyone in the PR business seemed to be on amyl nitrate overdrive and nothing made sense, particularly business sense. Examples from Chapter 4 in the book that appear ridiculous: a) Titles like: "If It's Newsy and You Know It, Clap Your Hands" b) How Rosie O'Donnell recounted her lover's pregnancy on the Today show. c) How Arthur Shiff, an early proponent of the food stamp program in New York, started a publication "City Family" that would address immigrant problems and questions. My Advice: Concentrate 95 percent on making a great product. Those with great products generally win. Those with mediocre products and great PR generally lose.
Rating: 
Summary: FAB BOOK ON PR FROM A CONSUMMATE PRO IN THE KNOW
Review: Richard Laermer is right on the money with this "insider" book on PR. As an author and publicist, myself, I have recommended it to other publicists and those novices seeking press. It is hands-on, a great read, and chock full of tips and witty, insightful anecdotes/case studies, as only Laermer can tell it. Laermer even shares a list of influential press and websites. If you want to create some buzz for yourself or your product, this smart book can help get you started and better understand the process, even if you have a publicist.
Rating:
Summary: READ THIS BOOK
Review: Richard Laerner is one of the top professionals in the public relations business. "Full Frontal PR" generously shares with readers all the knowledge that the authors have accumulated over many years in the business. Best of all, the knowledge is shared in a light and amusing manner. If you are interested in being a public relations professional or just want to know how to be able to influence the opinions of others, "Full Frontal PR" is a good place to start.
Rating:
Summary: A Must Read!
Review: The advent of the publicly owned media conglomerate has left busy, multi-tasking reporters more dependent than ever on stories pitched by people, like you, who are looking for media placement. Full Frontal PR is an insider's look at how to make your story sing and dance in the mass media. The modern era requires hype, spin, guerilla marketing, buzz and hard core understanding of the media intake biz. The book's core lesson: how to get people to talk about you, your product and your service - the most important element in any PR campaign. Here's how to establish yourself as an expert source, so reporters get in the habit of calling you for quotes. Media veterans may have to dig for new ideas, but they are in here. However, we from getAbstract particularly suggest this manual of media manipulation to entry and mid-level PR managers who want to know more about creating that buzz.
Rating:
Summary: Nice Advice
Review: This book is brilliant! Being a PR professional myself, I say this book is right on target. It tells all secrets and must knows. Pick this book up and you'll be CEO in 3 weeks.
Rating:
Summary: Funny, Informative...... and it adds to your bottom line....
Review: This has to be one of the best books on Public Relations available. I have bought and read tens of PR books and this one was as much informative and full of juicy help as it was fun to read. Plus I bought it using a coupon from UnderTag.com, so it was a real bargain for me.
Rating:
Summary: Buzz is the word - and here's how to get it!
Review: This is a treat starting with the in-your-face front cover though all the real-word tips and guidance on how to get your "story" out to the back cover with a darned impressive list of endorsements from interesting folks. Laermer has a strong point of view and a message worth listening to. Many books of this kind don't really show you "how" they just talk "about" the subject. This is a happy exception.
Rating:
Summary: Must Read- The key to mastering the PR trade
Review: This is an terrific book and a great read - humorous, entertaining and full of substantiated advice. Richard and Michael expose the tricks to the pr trade, offering practical tips on how to harness the powers of media and word-of-mouth buzz to get maximum exposure even on small budgets. I recommend this book to anyone who is interested in learning how the media and world of PR works. Whether you are a PR/Marketing novice, small businesses owner, or an individual looking to make a name for yourself - Full Frontal is a great resource to get you well on your way!
Rating: 
Summary: A Must!
Review: This is the first PR book that I've read worthy of a positive review. Full Frontal PR explains how you can gain publicity without hiring a PR firm and most importantly without a massive budget. Humorously written with tons of examples, this is truly a book that anyone can benefit from. From interviewing, to press kits, buzz, spin and word of mouth this book has it covered!
Rating:
Summary: Spin Dr.
Review: When Al Ries, the historic father of both "Positioning" and the current "The Fall of Advertising and the Rise of PR," gives a positive review of a book like this one Laermer has recently put together about strategic and tactical PR, you know Laermer is surely being blessed as one of the industry's greats.
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