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Summary: corporate creativity is a must read book for all managers
Review: Robinson and Stern do an unbelievable job of telling about creativity in the work place. This book makes you understand that creative acts are unplanned and can come from anyone in the company. The six elements of creativity all make perfect sense once you read this book. This book breakes down the kaizen system and really shows it's effectivness.
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Summary: Quite entertaining, not meant as a "how to"
Review: The book is good for readability and wide ranging examples of creativity in action. But I found its gee-whiz diagnoses of why and how creativity occur are superficial. OK for a weekend reading and maybe idea generation, but not of much practical use.
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Summary: Quite entertaining, not meant as a "how to"
Review: The book is good for readability and wide ranging examples of creativity in action. But I found its gee-whiz diagnoses of why and how creativity occur are superficial. OK for a weekend reading and maybe idea generation, but not of much practical use.
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Summary: Good insight, but goes on too long
Review: The book really helps illustrate the "mystery" of creativity, and most helpfully outlines strategies for squeezing more of it out of any organisation. But the whole thing could have been more effectively boiled into a 10-page journal article. These guys were scratching around to make a whole book out of it.
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Summary: Reads like a novel, based on sound research, tilts your head
Review: The details of the creative acts committed by people in corporations are both interesting and convincing. The corporate stories in this book are captivating. Most business books seem to be written by authors promoting (in a sickening way) the companies they are writing about. Not here!
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Summary: A Thorough, Well-Researched Landmark in Group Creativity
Review: The world is filled with books that address how individuals can be more creative, and accomplish more. By comparison, few have addressed the subject of how groups of people can be more creative in working together. The literature seems to begin and end with brainstorming until Teresa Amabile and CORPORATE CREATIVITY came along. This book is unusually effective in drawing on examples from around the world, and in a variety of circumstances. Many of the examples were new to me, and I have studied this subject for many years. This is ground-breaking work, that every company should be applying in today's rapidly-changing world. I thought that the insights drawn from the examples were well done, and that the guide in chapter 12 about how to get started was very useful. Please buy, read, use, and prosper!
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Summary: An excellent book on company suggestion schemes
Review: This book explains what ingredients are needed for a successful, company-wide suggestion scheme (and also points out the ingredients which cause suggestion schemes to fail). This book gets its points across in an easy-to-read and entertaining manner; for example, Chapter 5 describes the worst suggestion scheme in the world, and is fantastically entertaining in a Dilbert-like way. I think this book is flawless and is, without doubt, the best business book that I have ever read.
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Summary: A very useful and thought-provoking book
Review: This is a very worthwhile book. Robinson and Stern have by their large amount of case studies the required experience to write this sort of textbook. It is practical and yet not; it explains in a comprehensible way what factors drive creativity and how these should be promoted. However, since creativity is situated and individual, there is no universal recipe and those who come looking for a checklist will be disappointed. Providing examples from real life is usually fine but when done to the extent exercised in this book it gets overly wordy. The authors overdo it slightly in their attempt to prove their points, but I guess it is something you can live with.
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Summary: A Good Reaf!
Review: You can improve your company's performance by increasing creativity and fostering employee innovation. Most creative acts are unexpected. Therein lies your company's creative potential. A company is creative when its employees do something new and possibly useful without being directly shown or taught. Creativity can and should happen in every organization, including companies with highly standardized procedures. While creativity is intangible, you can see the results of it in your company's improvements and innovations.The first five chapters provide an overview of creativity, outlining the six essential elements that creativity requires. In the following chapters, the authors detail the six elements, provide several case studies to illustrate their points and show how to achieve each aspect of creativity. This is a useful book for any executive who wants his or her company, and the people in it, to realize their full creative potential. We at getAbstract recommend this book to managers and executives in any industry.
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