Cases in Strategic Marketing

Rating:
Summary: Excellent book for Business Students with Marketing Major
Review: This is one of the best case books I have come across in Marketing. It is detailed and pertains to real time marketing problems. The cases are very well written and gives a thorough practice on real time marketing strategy issues and resolution.
As a business graduate from one of the top business school in the nation, I recommend this to everyone who wants to pursue a Master's or PhD in Marketing. Great case book!