Rating: 
Summary: Excellent and valuable
Review: This is one of Trout's best. I've read all of his books... Positioning...Marketing Warfare...Power of Simplicity gives great advice and great ideas in an understandable and implementable way. One of the more useful books I've read in a long time. Easy to read and highly recommended.
Rating:
Summary: down to earth talking... defenitely a must.
Review: This is the latest book by Jack Trout, from the POSITIONING and MARKETING WARFARE fame (with AL RIES, who later wrote FOCUS and The 22 Law of immutable marketing). Find this book in the BORDER Singapore, and it is a VERY GOOD READ. It is very easy to digest and trying to remove all the latest fad of management fuzzy thinking, This put the main essense of management to the real thing and removing all the unnecessary -noise-. good for the non-sophisticated reader (like me ;))). It cover usual range of management issue, from marketing, pricing to leadership, growth etc... It keep things simple, something correct. tanadi santoso indonesia.
Rating: 
Summary: Simplification Isn't a License to Make Things Up
Review: Trout's concept is great, as is his thesis. Unfortunately, he doesn't follow his own advice. I was less bothered by the typos than by the total inaccuracies (a cynic would say the manufacture of facts) rife in the book. For example, Trout claims Southwest Airlines has no unions (p. 80) - wrong! Anyone vaguely familiar with Southwest knows they are in fact the most heavily unionized airline in the U.S. -- they just know how to manage them. If Trout really consulted for Southwest, I think they should get their money back! Trout also self-contradicts: For him, the proof that Gillette does everything right is that they have sixty percent of the razor market (page 44). But on page 62, Trout harshly criticizes the advertising of Quilmes beer in Argentina. Their market share? Sixty percent. Trout wants it both ways. Trout's summations are not simple -- they are circular or non-sensical: "Build market share and the numbers will come." Circular logic if I've ever seen it. "Goals are like dreams. Wake up and face reality." Huh? A goal by any other name... Reading this self-contradicting, inaccurate book will be a maddening experience for anyone who cares about facts and clarity. If this book is a good example of the power of simplicity, it's only because it is not. It is just complicated and wrong.
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