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Summary: The Power of Simplicity review
Review: I would recommend The Power of Simplicity to everyone. This book goes far beyond a discussion of marketing strategy. The idea of simplicity is relevent to all aspects of life. This book is full of useful information and contraversial suggestions pertaining to marketing strategy. Although the book is considered an educational read, I feel that it is extremily entertaining as well. It's just an interesting book, it doesnt get much simpler than that.
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Summary: Great if you run the company
Review: If you own your own company or are truly in charge, I'd suggest reading this book. I think you'll agree with the authors that sometimes we overcomplicate things so much in pursuit of the golden nugget of data that we really had a much better process when we first started.If you don't have significant influence over your company's (or department's) management, strategy and culture, you'll most likely find yourself just plain frustrated that "management" can't see the obvious. Trout is a great author and a wonderful thinker. The world's business leaders would be doing themselves a huge favor to think and plan more like him.
Rating:
Summary: Great if you run the company
Review: If you own your own company or are truly in charge, I'd suggest reading this book. I think you'll agree with the authors that sometimes we overcomplicate things so much in pursuit of the golden nugget of data that we really had a much better process when we first started. If you don't have significant influence over your company's (or department's) management, strategy and culture, you'll most likely find yourself just plain frustrated that "management" can't see the obvious. Trout is a great author and a wonderful thinker. The world's business leaders would be doing themselves a huge favor to think and plan more like him.
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Summary: It was Excellent! One of the most brilliant books written!
Review: It was one of the most powerful books I have read on the vital elements of business!! Trout uses business issues as an advocate for simplifying processes that will help a person stay focused!
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Summary: AN ABSOLUTE MUST READ
Review: It's comical that someone could publish a book on "The Power of Simplicity". It's also says something about the corporate world - everything is always more complicated than it needs to be and things would run much more smoothly if people would keep things simple. In some ways, this is a management version of the Dilbert Principle. This book is an easy read, and while similar to other books by Trout, contains enough unique material to be worth buying. It's on target, provides a simple yet powerful message, and is sprinkled with just the right amount of humor. If you are a fan of Anthony Robbins or other motivational hucksters you might take offense to this book. Trout pokes a little fun at these folks. Pick up a copy of this book, kick back and relax for a couple hours and maybe you'll be able to start taking steps to simplify your personal and professional life. If you like this book, be sure to read "Positioning". It's a classic!
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Summary: Simple, obvious, not so common, common sense.
Review: It's comical that someone could publish a book on "The Power of Simplicity". It's also says something about the corporate world - everything is always more complicated than it needs to be and things would run much more smoothly if people would keep things simple. In some ways, this is a management version of the Dilbert Principle. This book is an easy read, and while similar to other books by Trout, contains enough unique material to be worth buying. It's on target, provides a simple yet powerful message, and is sprinkled with just the right amount of humor. If you are a fan of Anthony Robbins or other motivational hucksters you might take offense to this book. Trout pokes a little fun at these folks. Pick up a copy of this book, kick back and relax for a couple hours and maybe you'll be able to start taking steps to simplify your personal and professional life. If you like this book, be sure to read "Positioning". It's a classic!
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Summary: Highly Recommended!
Review: Jack Trout and Steve Rivkin re-introduce the concepts of simplicity and common sense to a business world steeped in information, high-tech consulting and strategic theories. By getting back to the basics and avoiding the latest hot consulting advice, companies can differentiate themselves in the minds of customers and win increasing returns. We from getAbstract recommend this book to all readers with an interest in business strategy and to anyone who feels mired in a swamp of information and complexity.
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Summary: A must-read for anyone in Marketing or Advertising
Review: Jack Trout has always been the master of seeing the forest for the trees. The Power of Simplicity is his latest breath of fresh air to help clear the mind and get marketers thinking straight again. Everyone always talks aobut how difficult it is to "cut through the media clutter" of mass marketing today. But to find a strategy that accomplishes that, you first have to cut through the clutter of jargon, fad-theories and self-proclaimed guru's that litter the marketing landscape. The Power of Simplicity is the self-help book for anyone who wants to come out on top in today's marketing wars. And the best part is, following Jack's advice is so incredibly simple. Elliot Firestone, Creative Director, Fricks/Firestone Advertising
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Summary: No News since 22 Immutuable Laws
Review: Just disappointing - neither Ries nor Trout have produced anything new since their first well-earned success. They didn't even bother to change the examples in their books. I'm talking about "them" as they always repeat the same standards for one decade now - no matter who the co-author may be (Laura Ries or Steve Rivkin respectively).It's always Xerox, Coke,etc..Whenever I read a book of these authors i check the title over and over again, to make sure, that I've actually bought a new book, and not an oldie - if the word Deja Vu ever made sense, than to describe what these guys are producing! Trout is right saying that everything is simple - at least for somebody like him-after decades in the consulting business and tons of books read!
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Summary: Poorly Edited!!!!!
Review: Last I checked, Baltimore should be capitalized and I think "gegan" must have been intended as "began". It only takes 2-3 hours to read the book. You would think that the publisher could find someone to invest that amount of time to proofread the book! Otherwise, some nicely summarized ideas regarding business.
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