Rating: 
Summary: Transformational!
Review: BJ Bueno's mystical insight into the underlying triggers of human emotion helps us frame successful brands in the with the clarity of 20/20 vision!
Rating:
Summary: Brings the pleasure back to branding
Review: Hooray for Ragas and Bueno! The first optimistic take on brands I've read in a long time - and certainly the most readable. Cult brands inspire "intense devotion," a concept that goes way beyond brand loyalty. The examples are charming, fun, and unusual (Oprah? WWF? Vans?) and trace specific tactics that add up to an approach to branding that is inclusive versus exclusive, holistice versus segmented, open and friendly. Real insights here for my high tech and dot.com branding clients.
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Summary: I want to be the first kid on my block to own a Cult Brand
Review: I highly recommend this book to anyone who has a deep love of their life's work -- like I do -- who yearns to see it succeed beyond their wildest expectations.
Who hasn't wanted to be the next Apple, Oprah, Harley or WWF? How is such a phenomenon even accomplished? This book teaches you exactly how it's done, but it doesn't stop there: it gives you the tools necessary to do it, all neatly wrapped inside of Seven Golden Rules, that spell out EXACTLY how to achieve converting customers into loyal followers who evangelize on a company's behalf. After reading this book, I FINALLY know how to achieve this!Now I know what it takes to convert them from simple customers into passionate fans who spread the good word and spend lots of money. The Power of Cult Branding offers a clear road map, peppered with real-life examples of how others have accomplished building Cult Brands. It's a doable and reproducible process. Ragas and Bueno have dispelled all the mystery on how any business - no matter what size, can achieve its ultimate dream.
The conclusion is my favorite because it takes you by the hand and walks you step by step through CUSTOMIZING the Seven Golden Rules so it's relevant to your situation. This chapter alone is more than worth the price of the book. I bought this book last Tuesday and I'm on the second pass ... it's already annotated with ideas on how I can apply the Seven Golden Rules to my own company's services. This book is going straight into my "frequently referred to" list of books. Buy it, you will not be disappointed.
Rating:
Summary: Required Reading For Marketers
Review: I picked up this book while doing research for a class at the Harvard Business School. The Power of Cult Branding should DEFINITELY be included in the curriculum - it is an easy to follow, fascinating look at the way cult brands are built. Even better, the book provides pragmatic take-aways that any marketer can use to try to increase the passion that consumers feel for their product. The 9 brands highlighted offer an interesting mix of consumer and technology products that make the concepts even more accessible. In short, this is a must read for anyone in the field of marketing!
Rating: 
Summary: On The Wall
Review: If you are buying and using this book in your own personal business practices, I hope the human race can someday recognize was a horrible cancer you are and eliminate you and your kind - greedy leeches who just want to numb the minds of and completely use other people to their own advantage. GREAT BOOK!
Rating:
Summary: The New Era in Branding....
Review: It was a pleasure to read such a refreshing book... on Marketing.
As a small business owner I got plenty of new ideas to bring to reallity the dream of an entrepeneur: create a cult out of a brand.
Congratulations to Ragas and Bueno, for giving us a wonderful book.
Rating: 
Summary: I don't see what all the hype was about....
Review: It's a good book. It's got some fun stories about certain "cult brands" but it's nothing ground breaking. Sure I picked up some nifty tidbits about how big companies have done some "revolutionary" things, but it really comes down to customer service and doing what's right rather than what could create the highest profit margin. I bought this book at the suggestion of Roy Williams (Wizard of Ads- GREAT books!), but it really just made me wonder if he's getting a kickback for the recommendation. It's an easy read. If you've got time and you want to learn a little bit, go ahead and pick it up. But overall, I'd rate it as average and nothing groundbreaking.
Rating:
Summary: I don't see what all the hype was about....
Review: It's a good book. It's got some fun stories about certain "cult brands" but it's nothing ground breaking. Sure I picked up some nifty tidbits about how big companies have done some "revolutionary" things, but it really comes down to customer service and doing what's right rather than what could create the highest profit margin. I bought this book at the suggestion of Roy Williams (Wizard of Ads- GREAT books!), but it really just made me wonder if he's getting a kickback for the recommendation. It's an easy read. If you've got time and you want to learn a little bit, go ahead and pick it up. But overall, I'd rate it as average and nothing groundbreaking.
Rating:
Summary: Buy this one NOW!
Review: Like me, you have read one book after another on marketing and advertising and are still hungry. You can now add these authors to a list of bold new visionaries in marketing. After you've read books from "The Wizard of Ads" and "Marketing Outrageously" you should get this one. Don't buy all of them at the same time or you will melt your cortex. I had the great fortune to meet both The Wizard and Bolivar Bueno in the same incredible day and can tell that these men are certainly leading the pack. In fact, a large number of major industry players are listening to and following their every word. Buy this book and as Bolivar wrote in mine "Dare to be unconventional"
Rating:
Summary: How not to write a book
Review: OK- obviously they manage to practice cult branding because I bought the book but it was a waste of money because there was no informational meat to the marketing. The sparse bits of knowledge that this book can impart can be found in other business books that are much more informative. My boyfriend has this book on his bookshelf because he says it's a perfect example of how NOT to write a book.
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