Rating: 
Summary: The best book on self promotion I have ever read!
Review: I purchased this book thinking it was going to be just another book on marketing the way every other book I've read on the matter...LONG & BORING! I was searching for new ideas. Right from page one Lee Silber did not disappoint! I highly reccomend this book for ALL creative types. You will find what you're looking for.
Rating:
Summary: Best in series
Review: I read this one first. And, I'm reading the "Career Management" book as well. I really enjoyed this book. It has helped me promote Phillustrations.com a great deal. I use Lee's suggestions regularly! Great quotes, great stories, great tips, well-researched, and fun to read!
Rating: 
Summary: Baby steps for procrastinators
Review: I'm a procrastinator, and a creative person, not the best combination for success. Lee Silber makes promoting yourself simple, easy and fun. And the babysteps, microsteps makes procrastination a thing of the past. Read this book and start having the best career possible.
Rating:
Summary: Self-Promotion Is Vital In The Current Marketplace
Review: Lee Silber's book "Self-Promotion for the Creative Person: Get The Word Out About Who You Are and What You Do," is honestly one of the most straightforward and realistic books on getting you and your business heard above the "din," in this crowded marketplace. I've read books from Sergio Zyman to Jay Conrad Levinson, and I feel Lee Silber's book ranks right up there. If you are a business owner or an entrprenuer, this book has hundreds of creative ideas to get your own word of mouth going and the "buzz" going about you and your work. Everyone knows that word of mouth is the key to new and continued business, but how do you generate it? How do you keep it going? What can you do to be different? How do you market what you do and have real success? All of these and many other questions are answered with very creative but sound business ideas. This is definitely a book to have in your personal and business library.
Rating:
Summary: Should Creative People Remain Clueless About Self-Promotion?
Review: One of the major difficulties that creative persons as artists and musicians have is promoting themselves. In fact, I would have to go so far as to say that many of these individuals are clueless when it comes to marketing, networking, creating a niche image, selling, gaining publicity and the benefits of the Internet.
They may even be bogged down by stringent guidelines or the "what will people thing and say" syndrome if they dare try something novel or creative to promote themselves.Author Lee Silber is an entrepreneur, graphic artist, drummer, and workshop leader, radio and talk show host. His most recent book, Self Promotion For The Creative Person, is a packed filled guide aimed primarily at the creative person who may be very talented as a musician or artist, however, seems to be lost in the shuffle when it comes to recognition. Silber divides his book into eleven topics that he examines thoroughly, namely: making yourself more marketable, right-brain marketing plan, hustling and persistence, i.e. taking no for an answer, creating a niche for yourself where you become memorable, getting across your message, networking with the right people, word of mouth marketing, selling yourself without comprising your beliefs and objectives, creating positive publicity about yourself and Internet marketing. Each chapter is prefaced with an appropriate quotation related to the topic at hand.
If you look at the chapter entitled "Show Off (Get Your Ass Out There)," Silber quotes Martin Scorsese who said: "It's important who you meet-after all, if you meet forty or fifty people, the one person who will produce your first film might just be there."
The author then goes on to elaborate what it is to show off and he delves into the sub-topics of how having a high profile helps, as you never know whom you will meet. In other words, treat every person as if your professional life depends on it. Other suggestions in the same chapter examine ideas as to going where the action is, proving yourself to skeptics, get out and meet people, don't turn down little gigs, attracting the media, developing a fan following, challenging yourself, and many more hundreds of ideas and suggestions. What is interesting about Silber's book is that it is filled with hundreds of very useful suggestions and ideas, all centered on creativity. After all, the book is addressed to creative individuals. Why should they not be able to leverage their creative talents in marketing and promoting themselves? Another useful feature of the book are the "action item" and the "ask a pro" short paragraphs that are sprinkled throughout.
An example of an action item: "write the kind of review you have always wanted. Paste your product at the top of a best-seller list. (I pasted the name of this book at the top of the New York Times best-seller list).
As for "ask a pro," Silber includes sage advice from such individuals as music writer, producer, and musician, Bart Mendoza, songwriter, Jason Blume, media relations consultant, Joan Stewart, author and self-promotion specialist Ilise Benun, graphic artist and author, Chuck Green and many more. The author also has included quizzes that reinforce the learning process of many of his ideas and suggestions. A look at the networking quiz, you will notice 10 true or false questions that immediately make you examine your networking techniques or your deficiencies. The book's strongest points is that the author effectively proves that it is a myth to believe that promotion is both a waste of time and beneath the artist or musician. As Silber states in his introduction, "if you maximize your creativity and craftiness, self-promotion can be a right-brained affair."
There is so much interesting subject matter in this book, that it would be very difficult not to be able to find and immediately apply some idea or advice in promoting your creative talents. Norm Goldman Editor of Bookpleasures.com
Rating:
Summary: A Must Read!
Review: Self-Promotion for the Creative Person is an excellent source of information to get your creative juices flowing. A must read for any one that needs the starting point to launch their dreams. Silber gives great insight, examples, advice, and knowledge of what you need to get you started. Get started now! Anything is possible!
Rating:
Summary: How to Start a Buzz around your Work
Review: Self-Promotion for the Creative Person teaches creative self-employed people how to promote their talents and services quickly and effectively. It shows artistic people how to tell the world about the benefits from their talents and services without wasting their time or money. It includes innovative ideas, cost-effective methods, and a wide variety of marketing approaches to build a business or develop a successful career in the arts.
As the author of a series of books for Creative people, the founder of five businesses and a well-known teacher, speaker and radio-talk host, Lee Silber knows what he is talking about and knows how to get it across to his readers. Using his own experiences, Lee explains how to use word of mouth, the Internet and various methods of networking.
The author begins by helping readers clarify for themselves exactly what they do and shows them how to articulate it to others easily and quickly.
He shows how to stand out from a crowd, to start a "buzz" about your work and to create marketing matrials and methods that work.
He suggests readers choose a few things to do right away so they can see the immediate results. I would advise any self-employed and/or creative artists to read this book, try the many exciting ideas and put it where you can find it because you'll want to refer to it frequently.
Reviewed by Maryanne Raphael
Rating:
Summary: How to Start a Buzz around your Work
Review: Self-Promotion for the Creative Person teaches creative self-employed people how to promote their talents and services quickly and effectively. It shows artistic people how to tell the world about the benefits from their talents and services without wasting their time or money. It includes innovative ideas, cost-effective methods, and a wide variety of marketing approaches to build a business or develop a successful career in the arts.
As the author of a series of books for Creative people, the founder of five businesses and a well-known teacher, speaker and radio-talk host, Lee Silber knows what he is talking about and knows how to get it across to his readers. Using his own experiences, Lee explains how to use word of mouth, the Internet and various methods of networking.
The author begins by helping readers clarify for themselves exactly what they do and shows them how to articulate it to others easily and quickly.
He shows how to stand out from a crowd, to start a "buzz" about your work and to create marketing matrials and methods that work.
He suggests readers choose a few things to do right away so they can see the immediate results. I would advise any self-employed and/or creative artists to read this book, try the many exciting ideas and put it where you can find it because you'll want to refer to it frequently.
Reviewed by Maryanne Raphael
Rating:
Summary: Tones of Tips!!
Review: This book is excellent for someone looking for quick easy advice. It is jammed packed full of useful information for the self promoter. Lee writes in such a way that I felt he was speaking directly to me the whole time!! Very useful book, well worth the money.
Rating:
Summary: Tones of Tips!!
Review: This book is excellent for someone looking for quick easy advice. It is jammed packed full of useful information for the self promoter. Lee writes in such a way that I felt he was speaking directly to me the whole time!! Very useful book, well worth the money.
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