Construction Marketing: The Textbook

Rating:
Summary: Construction Marketing
Review: Basically, I feel cheated. I advise others desiring detailed information on construction industry marketing not to waste your money. Unless you are a complete novice you will not gain any useful insite from the book.

Rating:
Summary: Not Your Typical Textbook
Review: How many times while reading a "textbook" have you laughed out loud? Construction Marketing is readable, informative and funny. It is full of valuable marketing basics that apply to any marketing endeavor. Well worth reviewing over again just to keep your marketing and sales goals on track. Owners and managers will especially benefit from Elizabeth's advice on hiring a good marketer. Marketing professionals whether new or seasoned will be validated and educated. She covers design/build, advertising, ground breaking and more. The book could have been titled Construction Marketing A to Z. Even if you know it all, this book is a great refresher and a great read.

Rating:
Summary: Construction Marketing
Review: How many times while reading a "textbook" have you laughed out loud? Construction Marketing is readable, informative and funny. It is full of valuable marketing basics that apply to any marketing endeavor. Well worth reviewing over again just to keep your marketing and sales goals on track. Owners and managers will especially benefit from Elizabeth's advice on hiring a good marketer. Marketing professionals whether new or seasoned will be validated and educated. She covers design/build, advertising, ground breaking and more. The book could have been titled Construction Marketing A to Z. Even if you know it all, this book is a great refresher and a great read.