The Dream Job: Sports Publicity, Promotion and Marketing, 3rd edition

Rating:
Summary: One of ten best Business Books in 2000
Review: "The Dream Job" is not only a best seller in the United States, it has also been reviewed as "one of the ten best business books in 2000" by Kauppalhti, the largest business daily in Nordic countries. The critique, read avidly by thousands of readers, called the book "fantastic."

Rating:
Summary: excellent read
Review: "The Dream Job" is not only a best seller in the United States, it has also been reviewed as "one of the ten best business books in 2000" by Kauppalhti, the largest business daily in Nordic countries. The critique, read avidly by thousands of readers, called the book "fantastic."

Rating:
Summary: One of ten best Business Books in 2000
Review: "The Dream Job" is not only a best seller in the United States, it has also been reviewed as "one of the ten best business books in 2000" by Kauppalhti, the largest business daily in Nordic countries. The critique, read avidly by thousands of readers, called the book "fantastic."

Rating:
Summary: This book is a slam dunk!
Review: "The Dream Job's new third edition means that the best guide to sports marketing has just gotten better. This book is now a must read for every sports industry executive. We agree with the Journal of Sports Marketing who called "The Dream Job" one of the most important books in our field.

Rating:
Summary: Team Marketing Report Book Review
Review: "The Dream Job's new third edition means that the best guide to sports marketing has just gotten better. This book is now a must read for every sports industry executive. We agree with the Journal of Sports Marketing who called "The Dream Job" one of the most important books in our field.

Rating:
Summary: Best yet!
Review: As a professor, I'm always grateful for texts which students not only can afford but hold on to even after the course is completed. The new 3rd edition of "The Dream Job: Sports Publicity, Promotion and Marketing" is just that kind of book. It is comprehensive, filled with hundreds of examples and exhibits and wonderfully humorous. Outside of that, I don't think much of it!

Rating:
Summary: This book is a slam dunk!
Review: I recommend it for the newbie and the veteran. It's got everything. Good job, Mel!

Rating:
Summary: Up to date
Review: Looking for a new job, I was recommended to this book. Maybe it was a coincidence, but within two weeks of reading the book and following some its sports marketing techniques, I landed a job with a major college sports department. Call me lucky, or smart that I found this book.

Rating:
Summary: excellent read
Review: Tis book is applicable inside the classroom and out. I first read it for a business class and then later when I got my first job in public realtions. It really helped me understand and familiarize myself with sports PR and PR in general. If you read only one book about public relations I'd recommend you read Guerrilla PR Wired by Michael Levine, but if you can read two I'd read The Dream Job.