50+ Marketing: Marketing, Communicating and Selling to the Over 50s Generations

Rating:
Summary: Great marketing ideas!
Review: Love this book. Yes, people are living a lot longer and marketing to 50+ is a major challenge. The focus on this group is based upon its size of the population (30 - 40% globally), purchasing power and needs. It is well written by a French advertising executive. The book will be better if he could include more examples from other European countries.