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Summary: Jay Abraham Thinks Outside The Box
Review: Jay Abraham shows the businessperson, by thinking outside the usual ways many people do business, unusual innovative methods of growing your business. He describes concepts as "lifetime value of customers", super-leverage, with huge upside, but relatively little downside risk, proper use of "salespeople that don't call in sick" - direct mail, etc. Highly recommended.
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Summary: Marketing ghuru shares secrets
Review: This book is great! It shares some great marketing secrets!
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Summary: Practical Tips - Read It Today, Use It Tomorrow!
Review: If you are looking for esoteric ideas about marketing, then find a different book. This book is filled with practical, useful ideas about how you can set yourself apart from the competition and achieve greater success. Even if you have a limited knowledge of marketing, you can use Jay's simple, easy-to-apply techniques. After each chapter, he provides you with action steps that you can put into action immediately. Jay is a marketing whiz and the wealth of knowledge that he shares in this book is well worth the investment you make in buying it.
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Summary: Master Your Own Fate
Review: Jay Abraham teaches you how to market smarter and not harder. He gives you the tools to master your own fate and delivers what he promises. You will be outthinking, outperforming, and outearning yourself in no time at all. Jay teaches you the best ways to market anything from A to Z. Linda F. Radke, author "Linda Radke's Promote Like a Pro: Small Budget, Big Show, Five Star Publications, Inc.
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Summary: Mine Yourself to a Fortune with Jay
Review: "Being an advocate of every individual 'owning their own busy-ness'--even as an employee--I believe Jay's principles of mining the gold from one's own vein of expertise, in your corporation or career, will catapult anyone to greater success." --Darrell W. Gurney, CPC, Executive Recruiter and author of Headhunters Revealed! Career Secrets for Choosing and Using Professional Recruiters
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Summary: Highly recommended reading for the business community..
Review: Don't let Jay Abraham's title fool you. It may sound like just another "me generation" appeal to greed, but a careful reading will reverse that impression. What Abraham stresses throughout this helpful marketing book is that you must earn your rewards through serving others. What you have to sell (whether a product, an idea, or a service) must fill a genuine human need. You will earn the loyalty of clients only if you sincerely care about satisfying their needs. From the numerous success stories in this book, we can believe that Abraham has helped more than 10,000 businesses, large and small, to recognize overlooked opportunities and capitalize on them. His preference for the term "client" rather than "customer" sets the tone. Customers are people who buy from you. But clients are those for whom you provide some guidance or who are under your protection. Think of yourself as serving your clients, he says, helping them make the decision that will be most satisfactory to them, so that they will come back again. Much of Jay Abraham's advice has the ring of the tried-and-true, those fundamentals of marketing that have applied to human transactions from the beginnings of barter and trade. As always, you must offer quality and value, deal honestly, and back up the claims you make for your product. In today's world, you must also function efficiently, find your market niche, and test your advertising concepts (he tells you exactly how). You must maintain a reliable database of clients and contact them periodically to discover their changing needs. Abraham offers sound strategies for obtaining referrals, maximizing your advertising dollars, and writing appealing advertising copy. But many of Abraham's ideas are imaginative, and he encourages imagination in promoting your company and its products. He cautions against departing too radically from the promotional strategies that have worked well, yet there is also a need for original and fresh approaches. E-commerce, says Abraham, follows basic marketing principles within a new medium. He discusses the unique advantages of Internet marketing, showing respect and familiarity with the milieu of Cyberspace, while suggesting sensible precautions to avoid wasting your time and money. This section alone is worth the price of the book. Helen Heightsman Gordon, Reviewer
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Summary: Getting Everything You Can Out of All You've Got
Review: If you are serious about making your business or career a success in this new millennium, then buy Jay's book! If you are really serious, buy it for your staff! I found it full of practical informative thought provoking ideas I could use to expand my business as a professional speaker and to help my audiences improve theirs. I've had the opportunity to recomend it on the air and on the platform several times. This is a great buy, and a better read! Bob 'Idea Man' Hooey of Ideas At Work, and President BC Chapter - Canadian Association of Professional Speakers.
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Summary: The "Hot Speaker" You've Got To Hear/Read
Review: Seminar "junkies" spend their lunch breaks looking to pick the brain of the "hot speaker" heard at the morning session. Some of us know that the speaker is either dining with the president of the organization or is in his room eating a sandwich and changing his shirt for the afternoon session. Jay Abraham makes it easy for those of us who are chronically afflicted with the desire to Out-Think, Out-Perform and Out-Earn our competition. My enjoyment was enhanced by the feeling that I had just gotten off a plane after sitting with a most interesting seat-mate. A seat-mate who had devoted a career to distilling the most important Business Success tools for my personal use. Unscheduled luncheons and random plane rides are a chancy way to assure opportunities for business success. Thank you Jay Abraham for sharing these "breakthroughs" in a concise, practical book that takes it's place as a permanent reference on my desk.
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Summary: Getting Everything You Can Out of All You'Ve Got
Review: Best darn book on marketing and optimizing your business and your life I've every read. You'll be cheating yourself if you don't read this book. Frank Candy, Founder and President, American Speakers Bureau and Internet Marketing E-commerce Guild
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Summary: Out of the box thinking at its best
Review: If you really want to take your business or personal earning capabilities to the top, then you must have this book. Jay is simply the best in learning how to tap your inner resources and use what you have to get what you want. This book will give you more profit making ideas than you'll have time to implement. Any single chapter is worth a hundred times the selling price. If the idea of working smarter, not harder sounds appealing, then this book's for you.
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