Rating: 
Summary: Highly recommended reading for the business community..
Review: Don't let Jay Abraham's title fool you. It may sound like just another "me generation" appeal to greed, but a careful reading will reverse that impression. What Abraham stresses throughout this helpful marketing book is that you must earn your rewards through serving others. What you have to sell (whether a product, an idea, or a service) must fill a genuine human need. You will earn the loyalty of clients only if you sincerely care about satisfying their needs. From the numerous success stories in this book, we can believe that Abraham has helped more than 10,000 businesses, large and small, to recognize overlooked opportunities and capitalize on them. His preference for the term "client" rather than "customer" sets the tone. Customers are people who buy from you. But clients are those for whom you provide some guidance or who are under your protection. Think of yourself as serving your clients, he says, helping them make the decision that will be most satisfactory to them, so that they will come back again. Much of Jay Abraham's advice has the ring of the tried-and-true, those fundamentals of marketing that have applied to human transactions from the beginnings of barter and trade. As always, you must offer quality and value, deal honestly, and back up the claims you make for your product. In today's world, you must also function efficiently, find your market niche, and test your advertising concepts (he tells you exactly how). You must maintain a reliable database of clients and contact them periodically to discover their changing needs. Abraham offers sound strategies for obtaining referrals, maximizing your advertising dollars, and writing appealing advertising copy. But many of Abraham's ideas are imaginative, and he encourages imagination in promoting your company and its products. He cautions against departing too radically from the promotional strategies that have worked well, yet there is also a need for original and fresh approaches. E-commerce, says Abraham, follows basic marketing principles within a new medium. He discusses the unique advantages of Internet marketing, showing respect and familiarity with the milieu of Cyberspace, while suggesting sensible precautions to avoid wasting your time and money. This section alone is worth the price of the book.Helen Heightsman Gordon, Reviewer
Rating:
Summary: You'll take the cash away in buckets after reading this one.
Review: This has got to be one of the best books on marketing that I've read in a long while. You find yourself sitting back and re-examining your entire business process and easily coming up with ways to attract NEW business from your existing customer or client base. I easily came up with three full pages of new services to offer my existing clients. Jay is big on creating a Unique Selling Point. The lightbulb went off in my head as soon as I read about his. Putting these ideas into action can be done by anyone. These services were just sitting here waiting to be discovered -- and I never would have found them without Jay's book. No matter what your business, you will be able to use the ideas in Jay's book. They are broad enough that you can capture the concept and mold it to the way that you do business. Jay also has a set of tapes on this concept which I strongly recommend. His web site (abraham) has a good preview of his methodology and concepts as well.
Rating:
Summary: Excellent Marketing Advice To Grow Your Business
Review: The concept of "Getting Everything You Can Out of All You've Got" uses 3 of my favorite marketing/business building strategies: 1. Optimization: Anything you are currently doing to grow or improve your business can yield at bare minimum 10% better results (or even 110%)at the same cost. Therefore, it's your responsibility as a marketer to always test, test, test, and determine the best way to yield the greatest return for the least cost and lowest risk. 2. Leverage: Everything can be leveraged to your advantage. Do you have a customer base? That can be leveraged. If the average customer buys from you 3 times a year, induce them to buy 4 or even 5 times a year. Does the average customer spend $100 per visit/transaction? Add on something of additional value and charge $120 or even $150. Do you currently get most of your business through referrals? Well, where do those referrals come from? 2 main sources? 3 maybe? Why not gain 10 or 20 new referral sources and watch the new leads and business come pouring in. 3. Synergy: The fact that there are ONLY 3 Ways To Grow a Business is a classic example of synergistic growth. As a marketing consultant myself, I've watched countless numbers of businesses attempt to grow only by adding more new customers (often by spending more on advertising/marketing and not even breaking even.) Yet, when you simultaneously increase 1) number of customers, 2)the amount of the average sale, 3) the frequency in which customers buy ... you have tremendous results! For example, just a mere 10% improvement in each will yield a total growth of your business by not 10%, but rather 33%. Achieve a 25% improvement in each area and your business nearly DOUBLES! "Getting Everything You Can Out Of All You've Got" is not only a tremendous resource of brilliant marketing strategies, but also a philosophy of how to operate your business and every area of your life. Enjoy! To your success, Chris Philippi
Co-Author of Create The Business Breakthrough You Want (publication date of May 2004)
Rating:
Summary: AN EXTRAORDINARY MASTERPIECE OF MARKETING WISDOM!
Review: There is really only one word I can use to describe Jay Abraham's new book, "Getting Everything You Can Out of All You've Got" ... Awesome! Awesome! Awesome! Jay Abraham is truly the ultimate marketing genuis in today's business world and his new book is a MUST for any business that wants to stay ahead ot the pack and achieve HIGH PERFORMANCE SUCCESS in the year 2000. During my 25+ years as a business consultant, I have read hundreds of business books. There is not one book that comes close to impacting and exciting me to the magnitude that yours has. It has crystallized my thinking about how to move my business to the next level ... transformed how I approach my clients .... and revolutionized how I leverage my most important assets - my time, talents and money - for maximum results. As a long-time student of your marketing programs and trainings, I have to say that you have truly out done yourself in this highly provocative, content-rich, mind expansive published "gem". Your current book brings to "life" - in a very hands-on, pragmatic terms - your principles, philosophies and strategies which have set you apart as one of the greatest marketing consultants and progressive thinkers in todays business world. The hundreds of powerful case studies and examples ... the many blueprints and templates for implementing such strategies .... the step-by-step action plans at the end of every chapter are just a few examples of what makes this book an absolute gold mine for any business leader or owner who wants to geometrically explode their business. "Getting Everything You Can Out of All You've Got" is an truly an extraordinary masterpiece of marketing wisdom for any business ready to achieve high performance positioning in the New Millennium.
Rating:
Summary: Who Are You? What Do You Really Want?
Review: Actually, this is a two-books-in-one volume: an insightful explanation of how to increase personal as well as professional development, and, an uncommonly useful book on marketing. Rating either, I would give it Four Stars. Ranking the combination, I rate it higher. Abraham promises to provide "21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition." He delivers on that promise. If fully understood and properly applied, the 21 "ways" (actually strategies) will help almost everyone to become a better person as well as to increase the value of what they produce; perhaps indirectly but significantly, their business associates as well as family members can also be among the beneficiaries. Abraham organizes his material within 21 chapters. Correctly, he first addresses the need for a plan ("Where You're Headed -- an Overview of Your Journey") and then the need for the proper attitude to ensure the success of that plan ("You Can Become Unbeatable"). By the final chapter, he has prepared his reader to understand what he calls a "unique definition of success." Specifically, "something I call optimum personal, business, and career strategy. What's this mean? It means that you must refuse to get less out of an effort, less out of an opportunity, less out of a day, less out of a dollar, less out of a relationship, than the maximum that activity or action has the capacity to give. It means that you don't do things just to be doing them. That you insist on playing life to the fullest. But playing it based on your sense of value."...You [first] have to figure out who you are and what it is you want." Obviously, Abraham cannot figure out who you are but the 21 "ways" he shares can help you to make that determination. He cannot tell you what it is you want but the same 21 "ways" can help you to make that determination, also. Who will derive the greatest benefit from this book? One candidate would be the recent graduate for whom this would be an especially valuable holiday gift. Also, your less-experienced business associates who seem to lack a sense of purpose and/or direction in their lives, jobs, and careers. Finally, just about anyone else for whom most of what Abraham suggests seems "obvious" but would benefit from the human equivalent of a vehicle's 60,000-mile check-up. Abraham knows a lot. He has street smarts. Also passion, conviction, and a remarkable amount of empathy. Years ago, Woody Allen once suggested that 80% of success is "showing up." For many people, Abraham suggests the other 20%: Knowing who you are and then being that person...knowing what you want and then pursuing it with energy and integrity. His use of the "journey" metaphor is apt. All successful journeys begin with the right "map" and resources, applied with precision and determination. If you are both willing and eager to begin your own "journey", I highly recommend Abraham as a companion.
Rating:
Summary: If I could give one book to anyone....
Review: This guy is truly a master. Hands down... you can't walk away from anything by Jay the same. I can't believe anyone would through criticism at him. There's one guy on here who says a couple things are unrealistic. Man if you don't learn here... you won't learn anywhere. Just check out his site and all the testimonials...unrealistic? Maybe you just don't want to get off your (....) to do anything. Jay can change the way you look at life and business. This book should be sold for $100 at least. The one thing I can say about his work is he can communicate marketing like no one you've ever heard. With his mindset... money does grow on trees.
Rating:
Summary: How to get better results in business fast.
Review: When I started reading "Getting Everything You Can Out of All You've Got," I immediately recognized the material as Jay's usual "nothing held back, full value" directional advice. I had become too focused on several projects. After reading the book, I realized how poorly I was planning one project and that another didn't make sense for the "Multiply Your Maximum" strategies described in detail in the book. Talk about cutting the learning curve, this book just saved us thousands of dollars, and months of work. The single most dramatic change in my business life came from this books recommendations. When I identified my personal and business "unique selling proposition I immediately began to focus on my value centered objectives and profits soared!" As I read the book, I realized that the fundamentals always remain the same but the positioning and strategies need to constantly change. The excitement and energy is flowing through me. I am discovering so much opportunity that I had overlooked just by revisiting the fundamentals that are shared in the book. I could go on forever. I will say that although I have used the strategy outlined in chapter ten about host-beneficiary relationships, I had only stumbled upon the concept. After reading the chapter I can see that a few simple changes in my current strategy will pay big dividends. I expect to double my business in the next 12 months on this principle alone.
Rating:
Summary: This book is dangerous
Review: If you don't want to change your whole world view on marketing and successful business growth, stay away from this book. If you don't want to be challenged, and prompted into creative, radical, always innovative ways to develop yourself and your approach to new business sales, then leave it well alone. If you do want more success - read it, and grow!
Rating: 
Summary: Very dissapointing
Review: After reading all the build up and praise of Jay Abraham I was really looking forward to reading this book. Most if not all the marketing ideas he talks about are presented better in other books. The book is in large type and very wordy and quite a few stories and examples. The actual content of the book could be easily condensed by half.
And some of the examples he uses seemed highly unlikely to happen. In the chapter "with a little help from my friends" he tells about a landscaping company using a moving company's customer list. And for the use of the list the landscaping co is estimating to pay the moving co $47,000 in 6 months and every 6 months for life. Examples like that remind me of the get rich stories MLM's tell. They should of left out the chapter on internet marketing, short and only general information. Overall some good information but way way over hyped. I hope his $5,000 seminars are a lot better than this book. "Guerrilla Marketing Attack" has many more specific ideas without all the hype.
Rating:
Summary: Excellent Marketing Advice To Grow Your Business
Review: The concept of "Getting Everything You Can Out of All You've Got" uses 3 of my favorite marketing/business building strategies: 1. Optimization: Anything you are currently doing to grow or improve your business can yield at bare minimum 10% better results (or even 110%)at the same cost. Therefore, it's your responsibility as a marketer to always test, test, test, and determine the best way to yield the greatest return for the least cost and lowest risk. 2. Leverage: Everything can be leveraged to your advantage. Do you have a customer base? That can be leveraged. If the average customer buys from you 3 times a year, induce them to buy 4 or even 5 times a year. Does the average customer spend $100 per visit/transaction? Add on something of additional value and charge $120 or even $150. Do you currently get most of your business through referrals? Well, where do those referrals come from? 2 main sources? 3 maybe? Why not gain 10 or 20 new referral sources and watch the new leads and business come pouring in. 3. Synergy: The fact that there are ONLY 3 Ways To Grow a Business is a classic example of synergistic growth. As a marketing consultant myself, I've watched countless numbers of businesses attempt to grow only by adding more new customers (often by spending more on advertising/marketing and not even breaking even.) Yet, when you simultaneously increase 1) number of customers, 2)the amount of the average sale, 3) the frequency in which customers buy ... you have tremendous results! For example, just a mere 10% improvement in each will yield a total growth of your business by not 10%, but rather 33%. Achieve a 25% improvement in each area and your business nearly DOUBLES! "Getting Everything You Can Out Of All You've Got" is not only a tremendous resource of brilliant marketing strategies, but also a philosophy of how to operate your business and every area of your life. Enjoy! To your success, Chris Philippi
Co-Author of Create The Business Breakthrough You Want (publication date of May 2004)
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