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Rating: 
Summary: Wow, Surprisingly Good....
Review: If you are looking for a solid foundation in conducting focus groups, this is your book. From initial planning to post group interview analysis, it provides a fantastic and comprehensive overview on preparing and conducting focus group research. It is particularly useful for marketing and research professionals looking to take their first steps into the world of focus groups. I purchased the book to help with my consulting practice and have been very pleased. Overall grade: A-/A
Rating:
Summary: Wow, Surprisingly Good....
Review: If you are looking for a solid foundation in conducting focus groups, this is your book. From initial planning to post group interview analysis, it provides a fantastic and comprehensive overview on preparing and conducting focus group research. It is particularly useful for marketing and research professionals looking to take their first steps into the world of focus groups. I purchased the book to help with my consulting practice and have been very pleased. Overall grade: A-/A
Rating:
Summary: A superb research guide!
Review: Krueger's book on focus groups has been by far the most useful guide in terms of the step-by-step approach used. Everything from concise budgeting techniques to handling those "difficult" participants are outlined neatly and in a straight-forward fashion. The appendices after each chapter are also really helpful especially for beginner researchers such as myself. I borrowed this book from the library for a summer marketing research job and it was all I needed for the focus group portion. Recommended to me by my marketing prof, I in turn highly recommend it!
Rating: 
Summary: User friendly - not research friendly
Review: This book contains a great deal of information about conducting focus groups and is very easy to use; however, the format is far too simplistic. Focus groups are a research technique; this book takes the approach of "so easy even a child could do it." Although it is filled with information and guidelines about appropriate techniques and uses for data, the lighthearted format undermines the serious nature of data collection and analysis. The second edition was much better as a comprehensive guide to focus groups that maintained some research integrity.Incidentally, I suspect that Paladin Red actually reviewed the second edition. The third edition does not contain appendices after each chapter - another unfortunate loss from the earlier edition.
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Summary: qualitative research has never been so beautiful
Review: this book is great, the application to research in marketing and business is incredible, and straight forward, a must have.
Rating:
Summary: Focus groups
Review: This was a wonderful guide for conducting focus groups for beginners. The book is easy to read and understand. I highly recommend it for anyone who is interested in conducting focus group research.
Rating:
Summary: Focus groups
Review: This was a wonderful guide for conducting focus groups for beginners. The book is easy to read and understand. I highly recommend it for anyone who is interested in conducting focus group research.
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