Rating: 
Summary: timeless
Review: When a book receives hearty endorsements from Dale Carnegie and Norman Vincent Peale, it is hard to question its merit. What amazes me about this book is how gracefully it has aged. Even though this book was published in 1947, it is based on timeless principles that are just as effective today as the day they were written. The language that Frank Bettger uses has travelled the years quite nicely; many books from this era contain long-lost expressions and dated language that make them less relatable -- not so here. Only the dollar figures used in the real life examples give the age of the book away. Bettger's friendly, conversational style makes this an easy read. This book works because it is principle-based and backed up with real life illustrations covering both the "what to do" and "what not to do" ends of the spectrum. Truly a classic, the applications in this book go beyond sales to have a positive effect on all aspects of your life. Larry Hehn, Author of Get the Prize: Nine Keys for a Life of Victory
Rating:
Summary: timeless
Review: When a book receives hearty endorsements from Dale Carnegie and Norman Vincent Peale, it is hard to question its merit. What amazes me about this book is how gracefully it has aged. Even though this book was published in 1947, it is based on timeless principles that are just as effective today as the day they were written. The language that Frank Bettger uses has travelled the years quite nicely; many books from this era contain long-lost expressions and dated language that make them less relatable -- not so here. Only the dollar figures used in the real life examples give the age of the book away. Bettger's friendly, conversational style makes this an easy read. This book works because it is principle-based and backed up with real life illustrations covering both the "what to do" and "what not to do" ends of the spectrum. Truly a classic, the applications in this book go beyond sales to have a positive effect on all aspects of your life. Larry Hehn, Author of Get the Prize: Nine Keys for a Life of Victory
Rating:
Summary: Outstanding
Review: While I was reading this book, I had to keep reminding myself that it was written in the 1940's, and that the author passed away more than 20 years ago. It's clear from the first chapter that the world of sales hasn't changed much in the past 50 years. Every chapter has relevant, helpful advice on how to deal with common problems we encounter in sales. Even non-sales types can benefit tremendously from this book because it emphasizes relationships with people, not just making sales. This ranks up there with "The Richest Man in Babylon." Seriously, it's that good.
Rating:
Summary: Loved it! Thanks for the sincerity
Review: Written with a very down-to-earth, sincere writing style, this is a great book on becoming a better salesman from a proven sales champion.
Probably the best piece of advise I took away from reading this book is the author's emphasis on enthusiasm in selling and everything else we do and want to become better at. He tells his own story of how he discovered the importance of enthusiasm, and it's powerful effect on prospects and customers. I've since become a more enthusiastic person after reading this.
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