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The Art of Floral Design

The Art of Floral Design

List Price: $119.95
Your Price: $119.95
Product Info Reviews

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Rating: 5 stars
Summary: The Art of Floral Design
Review: "This is the BIBLE OF THE FLORAL INDUSTRY! " That is the exact words my instructor used five years ago when I attended design school. Since that day, I still refer back to it again and again. The techniques and illustrations are wonderfully formatted in such a way that is easy to understand. Everything from the history of floral design up to todays job opportunities within floristry are covered. If you strive to be a knowledgable designer in all areas, this book will surely lead the way. More examples of topics covered are; wiring techniques for corsages, proper care and handling of flowers, understanding color, design principles, controlling cost, holidays, funeral arrangements, the list goes on and on. This is a must have book for any designers library. Sincerely, Julie E. Bargeron

Rating: 5 stars
Summary: The Art of Floral Design
Review: "This is the BIBLE OF THE FLORAL INDUSTRY! " That is the exact words my instructor used five years ago when I attended design school. Since that day, I still refer back to it again and again. The techniques and illustrations are wonderfully formatted in such a way that is easy to understand. Everything from the history of floral design up to todays job opportunities within floristry are covered. If you strive to be a knowledgable designer in all areas, this book will surely lead the way. More examples of topics covered are; wiring techniques for corsages, proper care and handling of flowers, understanding color, design principles, controlling cost, holidays, funeral arrangements, the list goes on and on. This is a must have book for any designers library. Sincerely, Julie E. Bargeron

Rating: 5 stars
Summary: A Student's Review
Review: A comprehensive guide to floral care and designing. The author has complete instructions with illustrations which are very helpful.
The author also teaches concepts through repetition and ties the chapters together by reviewing past concepts.

Rating: 5 stars
Summary: A great instructional book for floral design
Review: I took a class on floral design at the Los Angeles Flower Market. This book was selected by our instructor to be the class textbook. I have been doing floral design work for well over 6 months now and still refer to it on occasion. Very good book.

Rating: 5 stars
Summary: A Student's Review
Review: Norah Hunter was my floral design instructor, so of course, we used her book. Coming from a strong design background, I think that the arrangements are at best mediocre and lacking creativity. Some of the design theories seem over simplified to me as well. However, although the design instruction falls short in my opinion, the practical knowledge she teaches about flower names, running a floral business, care and handling, etc. are invaluable to anyone working in the floral industry. The book also contains an excellent appendix of flower and foliage names with illustrations.

Rating: 4 stars
Summary: Lacks good design, but great practical knowledge.
Review: Norah Hunter was my floral design instructor, so of course, we used her book. Coming from a strong design background, I think that the arrangements are at best mediocre and lacking creativity. Some of the design theories seem over simplified to me as well. However, although the design instruction falls short in my opinion, the practical knowledge she teaches about flower names, running a floral business, care and handling, etc. are invaluable to anyone working in the floral industry. The book also contains an excellent appendix of flower and foliage names with illustrations.

Rating: 5 stars
Summary: Textbook Style Book
Review: This is a great book. It is a textbook style book, so it is a little on the technical side. If you are interested in retail floristry then you will find it to be a great book. But if you are a hobbyist or are looking for a book to give you ideas for arrangements to place around the house/office this book maybe more technical than you want.

Rating: 4 stars
Summary: This is a great book for learning and teaching floral design
Review: This is an excellent book! It has great descriptions of the history, art, and mechanics of floral design. The only thing it lacks is a guide to pricing in the floral industry. This would only be needed if you want to teach it or go into business. Otherwise, it is a very good book and I highly reccommend it. I help teach the laboratory section of a floral design course at the university level, and this is the book we use!

Rating: 5 stars
Summary: Excellent Textbook of the Basics of Floral Design
Review: We used this textbook in our 'intro to floral design' course at Texas A&M University. I thought it did an excellent job of teaching all of the basic design principles, and it also had very good pictures and diagrams to aide in the learning. Unfortunately, I sold this book at the end of the semester, and I wish that I had kept it. I have been looking for a more economically priced floral design book, as complete as this one, and have not been able to find it. I you are a beginning designer, or need the ultimate floral design reference, this is the book for you!

Rating: 5 stars
Summary: Excellent Textbook of the Basics of Floral Design
Review: We used this textbook in our 'intro to floral design' course at Texas A&M University. I thought it did an excellent job of teaching all of the basic design principles, and it also had very good pictures and diagrams to aide in the learning. Unfortunately, I sold this book at the end of the semester, and I wish that I had kept it. I have been looking for a more economically priced floral design book, as complete as this one, and have not been able to find it. I you are a beginning designer, or need the ultimate floral design reference, this is the book for you!


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