The Handbook of Strategic Public Relations and Integrated Communications

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Summary: The definitive resource for communications professionals.
Review: As the media grow more ruthless, the role of public relations becomes increasingly complex and critical. Savvy business people know that how a company conveys and maintains its image has never been more important-or more challenging.

The Handbook of Strategic Public Relations & Integrated Communications is the definative resource for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications. As a communication professional or manager in the field, you will get 37 information-packed chapters authored by the best minds in the business and covering cutting-edge topics, tips and techniques such as:

Career paths in public relations.

Broadcast media relations.

Investor relations for shareholder value.

The strategic use of philanthropy.

A planned and strategic approach to crisis communications.

Ethics in public relations and corporate communications.

The role of public relations in mergers and acquisitions.

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Summary: A Tough Read
Review: Evidently, this book does not target people starting out in Public Relations. I am a VP of Marketing in a start-up company looking to get some feel for the value of PR. I found this book utterly unintelligible. I was also irritated by the constant reference to 'clarity of communication' - advice that the author clearly ignores. Why is 'plain English' considered to be such a crime? After reading this on a 3 hour flight from Denver to New York, I was none the wiser about PR and given the significant weight of the book, decided to leave it on the plane. This is a text for PR academics.

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Summary: can't put it down
Review: it is fascinating, informative, interesting to read, and very very very useful.

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Summary: A GREAT BOOK FOR EVERYONE IN THE BUSINESS
Review: The Handbook of Strategic Public Relation & Integrated Communications gives simple and understanding examples for every chapter; It even explains the historical background of public relations which helps a lot to understand the evolution of the PR industry.
The book describes, in a superficial but clear way, every activity in the PR business; From investor relations to crisis management, The Handbook of Strategic Public Relation & Integrated Communications will give the basics for the PR profession.

Rating:
Summary: A GREAT BOOK FOR EVERYONE IN THE BUSINESS
Review: The Handbook of Strategic Public Relation & Integrated Communications gives simple and understanding examples for every chapter; It even explains the historical background of public relations which helps a lot to understand the evolution of the PR industry.
The book describes, in a superficial but clear way, every activity in the PR business; From investor relations to crisis management, The Handbook of Strategic Public Relation & Integrated Communications will give the basics for the PR profession.

Rating:
Summary: Excellent resource for new and experienced practitionners!
Review: The Handbook of Strategic Public Relations & Integrated Communications is an excellent resource for both new and experienced PR and communications professionals. You will love it for: the concrete and practical real-world (and all over the world) examples, the original and implementable guidelines and tips, the explanations of the theory (without being too theoretical!), and the thoughtful analysis of future trends by highly respected professionals and academics. If you don't have time to take a course, then read this book!

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Summary: Wide-Ranging and Super Informative
Review: The Handbook of Strategic Public Relations and Integrated Communications is a thorough piece of work that covers the entire gamut of the public relations industry, from dealing with clients to dealing with the media, from crises to working with marketing.

An extremely useful guide, it is not quite as up-to-date with the latest in the technological age. For that, Michael Levine's Guerrilla PR: Wired is an excellent supplement. Not as wide-ranging as the Handbook, Guerrilla PR: Wired zeroes in on cost-effective public relations strategies and tactics.

The Handbook of Effective Public Relations and Integrated Communications has numerous well-respected members in the public relations and marketing fields contributing their wisdom and experience, letting everyone know what the higher ranking people have learned, the tools to success.

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Summary: Best practices - corporate integrated communications & PR
Review: This book explores the power, the depth, and the breadth of the field of public relations and integrated communications as a professional field of study and practice. With 45 authors and 37 chapters (574 pages) the book is the most complete source of knowledge and examples about integrated communications and public relations. Thirteen of the chapters deal with specific industries and organizations. As the editor of this book, I promise you that all of the authors are individuals you would want to spend hours with talking about the topic they have richly summarized for the book. If you remember conversations with your favorite teacher, professor, peer, boss or brightest friend, you will realize that these authors represent the very highest levels of thought, trust, and ability. If they were readily available, you would want to ask their opinions before making a decision. I welcome your comments on the book, individual chapters and issues you would like to see addressed in future editions. The book also contains a coupon for a free subscription to the Journal of Integrated Communications as a logical benefit to reading about and using the theories and tools of this new field