Precision Marketing : The New Rules for Attracting, Retaining and Leveraging Profitable Customers

Rating:
Summary: Nothing new
Review: In a 234-page book:

--the first 85 pages rehash industry studies and other marketing-related statistics
--pages 85-106 present the Precision Marketing Cycle, which is nothing new
--the next 100 pages go over common topics like predictive modeling, lifetime customer value and privacy challenges
--the final 25 pages present their views of the future

In sum, there's just nothing new.

Rating:
Summary: Solid work
Review: What Zabin does best is to transform dry business material into organic, interesting prose. Well done again. Unlike many similar titles, this book surely won't bore you, and it may even inspire you...