Rating: 
Summary: smart and thorough
Review: The single most useful book I've found on brand development. Aaker presents a thorough, but easy to read exploration of the many branding complexities. Giving the reader a framework of inter-related concepts, he gels the essence of each point with useful examples. You immediately understand the idea and move comfortably on to the next - quite an accomplishment for such a complex subject.If I have one frustration, it's that even with his flowcharts and figures, I suspect there is a comprehensive diagram to be had which would tie all the branding issues and dimensions into a single profile. After reading the book I found myself trying to flowchart it all to better see the relationships involved. It would have been helpful if the author had done it for us. Even so, I value the book highly and it will become a central reference for my entire staff.
Rating: 
Summary: A good brand classic!
Review: This book is a comprehensive and holistic approach to brand , although a but out-dated. For more updated concepts I reccommend 60-Minute Brand Strategist by Idris Mootee. The author presents an expanded view of the meaning and role of brands and gives a new dimension, deeper than the single, limited conceptualization of a brand as a product. The role of the organizational associations, of the culture values and the emotional imput is very well integrated to understand the multidimensional meaning of a brand. Both books will help brand, marketing and/or commercialization managers to best leverage their corporate, range and product brands. Additionally, the insights presented to understand brand and company valuations are very well explained.
Rating: 
Summary: Rehashed, Recycled. Nothing new here.
Review: This book is more of the same rehashed, recycled, repurposed content from the authors. Much of this material is available in any basic marketing text. In fact, this book reads strikingly similar to just about any training manual on the basics of branding. If you've worked at any of the big agencies: McCann, JWT, Y&R, you learn the contents of this book on your first day in about a hour. All the cases cited in this book are stale and extremely weak. The "editorial reviews" listed above are shill quotes from clients who are cited as "cases" in the book.
Remember this before you buy: the author, and the firm for whom he works, use this book as nothing more than a lead-generation tool--it's called "thought leadership", a nebulous term used by company to propagate its own way of thinking. Save your money. Don't become a victim of Prophet's propoganda. Buy something with substance like Jean Noel Kapferer.
Rating:
Summary: Worth Every Penny
Review: You don't have to be a brand manager or advertising person to appreciate the value of David Aaker's Brand Equity. As both a sales person and one who routinely works with branded grocery product companies, I truly appreciate Aaker's depth of knowledge, insights and practical examples contained in Managing Brand Equity. Whether you believe it or not, we're all in the business of building a brand-ourselves. Use Aaker's insights to help you better position yourself in the minds of your customers, potential customers, co-workers and supervisors.
You'll be richer for it, both financially and personally. Managing Brand Equity is easy to read, understand and use. Its a must for anyone concerned about better developing what they sell and how they sell it in this very competitive global economy.
Rating:
Summary: A good brand classic!
Review: ¡§Brand¡¨ has been a powerful tool for years. With the use of ¡§Brand¡¨, products and service can differentiated from the competitors. With the use of ¡§Brand¡¨, customers can identify the products and services from different brands and they can purchase the one they trusted. With the use of ¡§Brand¡¨, company can provide products to customers while the ¡§Brand¡¨ can serve as the guarantee about the quality for the customers. With the use of ¡§Brand¡¨, company can prepare strategies to build up customer loyalty towards the brand. So, it seems that it is very important for company to make use of ¡§Brand¡¨. And it seems that once the company has built up the ¡§Brand¡¨, they can be successful. It also seems to me that they should keep on using that ¡§Brand¡¨ since the company has put effort to build customer loyalty towards the brand. However, after read this book, I found that the above belief is wrong. Actually, ¡§Brand¡¨ need to be changed over time. For example, just like what mentioned in the book, if the ¡§Brand¡¨ was poorly conceived, or the ¡§Brand¡¨ is out of date, or the ¡§Brand¡¨ appeals to a limited market, or the ¡§Brand¡¨ is not contemporary, or the ¡§Brand¡¨ is tired. It means that it is time for the company to change its ¡§Brand¡¨. So, if you want to know more about ¡§Brand¡¨,
if you want to know how to build a strong ¡§Brand¡¨,
if you want to know whether it¡¦s time for the your companies¡¦ ¡§Brand¡¨ to be changed,
or if you also have the incorrect beliefs about ¡§Brand¡¨ that I mentioned,
it would be a good idea for you to read this book to know more about ¡§Brand¡¨.
Rating: 
Summary: Is ¡§Brand¡¨ need some changes?
Review: ¡§Brand¡¨ has been a powerful tool for years. With the use of ¡§Brand¡¨, products and service can differentiated from the competitors. With the use of ¡§Brand¡¨, customers can identify the products and services from different brands and they can purchase the one they trusted. With the use of ¡§Brand¡¨, company can provide products to customers while the ¡§Brand¡¨ can serve as the guarantee about the quality for the customers. With the use of ¡§Brand¡¨, company can prepare strategies to build up customer loyalty towards the brand. So, it seems that it is very important for company to make use of ¡§Brand¡¨. And it seems that once the company has built up the ¡§Brand¡¨, they can be successful. It also seems to me that they should keep on using that ¡§Brand¡¨ since the company has put effort to build customer loyalty towards the brand. However, after read this book, I found that the above belief is wrong. Actually, ¡§Brand¡¨ need to be changed over time. For example, just like what mentioned in the book, if the ¡§Brand¡¨ was poorly conceived, or the ¡§Brand¡¨ is out of date, or the ¡§Brand¡¨ appeals to a limited market, or the ¡§Brand¡¨ is not contemporary, or the ¡§Brand¡¨ is tired. It means that it is time for the company to change its ¡§Brand¡¨. So, if you want to know more about ¡§Brand¡¨,
if you want to know how to build a strong ¡§Brand¡¨,
if you want to know whether it¡¦s time for the your companies¡¦ ¡§Brand¡¨ to be changed,
or if you also have the incorrect beliefs about ¡§Brand¡¨ that I mentioned,
it would be a good idea for you to read this book to know more about ¡§Brand¡¨.
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