Rating: 
Summary: They laughed when I got this book, but when they saw my ad--
Review: And when they saw the RESULTS of my advertisement, the other guys simply said "Where do you get your ideas?" But, truth be told, my ideas are not all that original, but they do work, and I get my source from Tested Advertising Methods.And that's the premise of this book--ads that are going to work; ads that will bring in customer response; ads that will produce sales. Sometimes you see advertisements with clever copy. But this book shows you how to write headlines, use effective copy, and properly use graphics that will help you SELL a service or product. In most advertising books, you get clever ideas on ads. Some of those ads may have worked, and some may have flopped. If you want tested advertising methods, then get the book "Tested Advertising Methods". If you want one book that will show you how to sell a product or service, then get this book.
Rating:
Summary: They laughed when I got this book, but when they saw my ad--
Review: And when they saw the RESULTS of my advertisement, the other guys simply said "Where do you get your ideas?" But, truth be told, my ideas are not all that original, but they do work, and I get my source from Tested Advertising Methods. And that's the premise of this book--ads that are going to work; ads that will bring in customer response; ads that will produce sales. Sometimes you see advertisements with clever copy. But this book shows you how to write headlines, use effective copy, and properly use graphics that will help you SELL a service or product. In most advertising books, you get clever ideas on ads. Some of those ads may have worked, and some may have flopped. If you want tested advertising methods, then get the book "Tested Advertising Methods". If you want one book that will show you how to sell a product or service, then get this book.
Rating:
Summary: Barry In WI - An Engineer in Marketing Land
Review: As a newly annointed Product Manager I found this book to be a no-nonsense approach to analyzing copy. I used many of the ideas to help re-write some of the headlines and sub-heads while leaving the central theme the creative agency came up with alone. Excellent tactical tool.
Rating:
Summary: Tested Ad Methods a True Ace
Review: As a pro writer who reads all he can digest, i can truly say this the single most valuable book i've ever read related directly to effective writing. All of John's advice is transferable - from direct mail to the ad your boss wants written for the local paper. Simply great stuff; a true gem. Thanks Mr. Caples!
Rating:
Summary: Excellent - best book ever on direct response advertsing
Review: As an author and professional speaker on marketing, I've recommended this book for years. It provides more specifics and sound advice for novice and experienced marketers on direct response advertising than anything else I've seen. It provides good fuel to test an ad agency's stuff-- especially those that say things like "oh, you can't track that..." I've re-read this book probably 20 times -- and you should too if you really want to improve the results of your advertising.
Rating: 
Summary: An excellent book on the basis of Copywriting
Review: Caples was one of the most capable men to write on the effectiveness of advertising. Because he worked in direct-mail advertising most of his life. The book is full of Gems and suggestions that are as applicable today as they were in his days. Tested Advertising Methods is as basic to advertising as the alphabet is to mankind. I also suggest; How to make you advertising make money also by Caples and Ogilvy on Advertsing by David Ogilvy.
Rating:
Summary: Brilliant classic that shows you how to make great ads work
Review: Caples' classic is a must-read, as useful today as ever, for all marketing and advertising professionals. What I enjoyed best about this book was the discipline, the intelligence, and the methodical tips for how to test ads.
Caples makes a brilliant case for holding ads accountable, and is (along w/Ogilvy and others) one of the foundation pieces for all copywriters and marketing professionals. We recommend it as a core reading at the online Copywriting University and highly recommend it to all marketers. It's a gem.
Rating:
Summary: This is the bible of the advertising industry - a gotta read
Review: David Ogilvy describes this as the most useful book on advertising that he has ever read. This book teaches all of us, from novice to veteran, everything we need to know to create advertising that sells; which is the whole purpose of the industry. Whether you are in a large agency or a one person show, reading this book will give you the edge you need. Read it. Then read it again. Considering the amount of tested information between the covers, it seems to me that the price you pay is a tiny fraction of its true value.
Rating:
Summary: The best book on advertising ever written.
Review: Dealing with the hocus pocus of ad agencies is mind numbing from a marketer's perspective. This book gives you the specifics to challenge their "expertise." The most important part of this book is that the underlying objective of advertising is "to create sales". You will not find that in most modern advertising books. Excellent book.
Rating:
Summary: They don't call it a "Classic" for nothin...
Review: Eighteen "time-tested" chapters that will get your blood pumped, and heart jumped. Much of the book's advice are geared towards the mail order industry. Since mail-order is all about testing, tracking, analyzing. (Caples stresses the importance of testing, so you don't waste your dollars) It's taught me a lot on * Starting your copy strong, maintaining interest, and ending with definitive action.
* Improving headlines for better response.
* Recommended tone of voice, and pacing to use
* The right and wrong emotions to appeal to... and much more.
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