Rating: 
Summary: Good Book, Good Seminar
Review: I attended a 1/2 day seminar by the author. I heard this is the "man" when it comes to the outbound 1-3 call close when calling businesses. He didn't dissapoint. The book is great, and the seminar put everything together. The author really did his research. Not only is he a salesperson, but his knowledge on the subject is second to none. If you get a chance to attend his seminar, I suggest you take advantage of it. If you can't, get the book. It will keep you busy for a long time to come. When you're done with the seminar, you'll have your own personal training manual.
Well done Joe! You truly are the guru at the1-3 call business close.
Rating:
Summary: The Guru Of Phone Sales
Review: Without a doubt, Joe Catal is the Guru of phone sales for people & companies that dial outbound business to business with a product or service they can close in 1-3 calls. The book strategies and techniques are dead on. After reading his book, I e-mailed him about a problem I was having reaching some big people in my town. He sent me a "very lengthy" strategie to reach these people. Because of his techniques, we brought in 3 new accounts in 45 days. These are large accounts that are significant to the company. I urge anyone who does business by phone to buy this book. You'll make your investment back the first day.
Rating:
Summary: Excellent For Out Bound Call Centers
Review: I manage an outbound call center that calls businesses. Even though our reps have to stick to a script, there's tons of useful information in this book anyone can use. (especially management). I have to admit, the book is very direct and tells it like it is. Im sure this book will become one of the best sellers ever written on the subject of phone sales.
Rating:
Summary: Pray your competition doesn't read this!!
Review: This guy's brutal. He loves to steal accounts. After reading Catal's book, we started leaving voice mail messages for companies that were already using our service!
(computer equipment and support) We let them know we know they had a vendor, and if they would like a second source to call us if the need ever arises. Sure enough within 2 weeks calls starting trickling in and we're stealing accounts.
It's not that this book is just about stealing accounts, but there's so many good techniques and strategies that if you read this, and your competiton doesn't. They'll get killed.
Rating: 
Summary: A little rough -- for the boiler room sales person only
Review: Although SaleMan covers many of the basics, most of this is just script after script - many of which don't do it for me. This is for the turn and burn dial from the phone book tele-sales person rather than for the person that is trying to close active leads over the phone. This book really lost me when it stated that you should leave an "incentive" on the voice mail you leave including a product discount in order to get them to call you back. From my personal experience, "discounts" to generate interest almost never work -- discounts to close is more effective.
Rating:
Summary: A WINNER
Review: For sales people, from a sales person. It's a well written book and very well thought out. The author must have done a lot of research to find the best phone sales techniques to put into one book.
What I liked is that you can read a technique and apply it today.
He tells you exactly what to say, or you can tweak the idea to fit your particular situation. I would find it hard to believe that this book couldn't help someone get to the next level in their career. Some of the reviews say the book is a little on the rough side. I say it's just the author being honest. If you have to make cold calls to business owners, this book's for you. Buy it.
Rating:
Summary: Not Your Typical Sales Book
Review: If you're a sales rep, you'll love the book. However, for middle management and business owneres, there's a section that really beats you up. Catal feels most management doesn't know how to handle top producers, and most business owners don't know how to run a phone room. He does give them the tools they need to make it a more productive room, but as most sales people know,managers generally don't know how to sell. There's no filler in the book, and I've found that the average page has around 5 tips or strategies you can apply today. I've been using his methods for about 2 months now, and can tell you. His prospecitng methods are dead on. And his callback script is excellent. When you call someone back, you'll either write the deal, or know if it's time to move on. Get the book, you won't be disappointed.
Rating:
Summary: The Official Book On Cold Calling
Review: I met Joe Catal at a seminar in South Florida. I've been in phone sales for 15 years now and thought I knew it all. Catal listened to me and a few friends talk about phone sales. When he got up on stage, he picked apart just about everything we spoke about. I thought for sure I'd punch him out when he was finished.
The problem was, he was right! My way of thinking and old stale techniques didn't apply anymore. I was getting killed on the phone more and more. After reading his book, my sales shot right up and I'm back in the #1 spot in my company selling computer software programs to business owners nationwide. The book is the best on the subject of phone sales. And by the way, if you hire this guy to give a speech about phone sales at one of your company functions, he will stir things up! But your reps will be selling a lot more come monday morning.
Rating:
Summary: THE BEST ON COLD CALLING
Review: I saw catal give a very brutal speech on what it takes to be successful in phone sales. You could literally hear a pin drop in the croud of about 1,000. He just kept giving tips and strategies for an hour straight. The book is definetly written with the phone rep in mind who has to bang out 150+ cold calls a day to business owners. This is not about a system he developed. This book has hundreds upon hundreds of tips and strategies for you to pick from. Choose the ideas you like, and work it into your own personality. Catal himself never leaves work until he's made 250 cold calls! His reasoning is that 20% of the leads will be no good. By making 250 calls, you'll have made 200 clean calls. By dialing at that volume and getting in and out of calls quickly, you'll find business. He's right! Don't hang the phone up after each call. Just dial down your list as fast as you can until you find someone who's in. Unless you're writing a lot of business, you should be making 40 cold calls an hour to businesses. Without a doubt his techniques work. We've increased our sales dramatically just applying joe's principles on prospecting. A solid book.
PS. If you go to one of his speeches, be prepared to be shredded.
Rating:
Summary: How To Make Serious Money
Review: This book isn't for people working out of a call center getting paid by the hour and following some script. This book's for the comissioned phone rep who wants to make serious money. These are high level selling techniques for people who are alerady pros, or wanting to obtain that level of expertise. You won't find any sugar coated sissy nonsense in this book. If you want to take your career to the next level, this book will help you get there. If you're just starting out in phone sales. When you're finished reading this book, you'll either become a pro, or decide to choose another field.
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