Home :: Books :: Professional & Technical  

Arts & Photography
Audio CDs
Audiocassettes
Biographies & Memoirs
Business & Investing
Children's Books
Christianity
Comics & Graphic Novels
Computers & Internet
Cooking, Food & Wine
Entertainment
Gay & Lesbian
Health, Mind & Body
History
Home & Garden
Horror
Literature & Fiction
Mystery & Thrillers
Nonfiction
Outdoors & Nature
Parenting & Families
Professional & Technical

Reference
Religion & Spirituality
Romance
Science
Science Fiction & Fantasy
Sports
Teens
Travel
Women's Fiction
Starting & Running a Successful Newsletter or Magazine (Starting & Running a Successful Newsletter or Magazine, 3rd Ed)

Starting & Running a Successful Newsletter or Magazine (Starting & Running a Successful Newsletter or Magazine, 3rd Ed)

List Price: $29.99
Your Price: $29.99
Product Info Reviews

<< 1 >>

Rating: 5 stars
Summary: Great read
Review: Easy to read and covers a wide range of topics, the only thing
it doesnt have is a cheque for you to start your business.

Rating: 4 stars
Summary: Best of the bunch
Review: I read all the books about starting magazines for a school project and I think Woodard's book is the best. It covers things overlooked by books about design or editing or production - like how to set competitive ad prices, or how to sell subscriptions without a lot of money. And because this one is updated regularly, its very current, including how to integrate a website with a print magazine. Full of practical suggestions from real publishers, and links to a mass of resources, this book may be the only one you need.

Rating: 5 stars
Summary: Not perfect, but pretty darn close.
Review: Other than not saying much about design or providing statistical information, this is about as good as a book for this topic can get.

I found the information regarding circulation and subscriptions to be of especial help from a hands-on viewpoint. Note that James Kobak in How To Start A Magazine and Publish It Profitably takes a more statistical view which also is of vital importance, but he lacks the down-to-earth manner of Cheryl Woodard. It's a shame the two couldn't get together and combine both views!

What I found of less value was the chapter about raising money and managing employees. Frankly, such topics could be removed and the book would suffer no a whit.

She did a great job discussing internet publishing and should expand on the topic in the next edition.

Cheryl was a co-founder of PC Magazine and MacWorld and certainly understands the business aspects. Readers need to understand this. They also, though, could use lay-out help, say by the inclusion of examples and templates on a companion cd that could also list the web sites she refers to. Then, you would have a book that would be pretty close to perfect!

Again, I heartily recommend this book!

Rating: 2 stars
Summary: Falls Woefully Short
Review: Starting a magazine, as I have done, requires more than just an editorial plan. Woodard's book does a nice job of establishing what needs to go into an editorial plan but it completely ignores production issues, printing, advertising and funding. It's a little like telling someone how to design a car without mentioning that in addition to nice upholstery and great body work it needs an engine and tires. Put another way, she only talks about the part of the iceberg you can see.

Rating: 3 stars
Summary: Good, but ....
Review: This book is a good general overview, but it misses some important stuff that someone who is generally unfamiliar with the publishing business will need to know before attempting to start a magazine.

I found the book lacking in the basic details I needed to know, such as where to find distributors, how to get a UPC code, how to recruit new writers, etc. For a basic overview and particularly for the marketing side of owning a magazine (which is very important), I'd recommend this book. For the nuts-and-bolts stuff I'd recommend the e-book, "How Not to Start a Magazine," published by Palfrey Media ...

Rating: 5 stars
Summary: Fantastic!
Review: This book tells you everything from A to Z. I ordered three books on this subject. But I can't tell how how much more information I received from this one. I am thankful that I waited for this new edition to come out. I am confident that you will be just as pleased.

Rating: 5 stars
Summary: Fantastic!
Review: This book tells you everything from A to Z. I ordered three books on this subject. But I can't tell how how much more information I received from this one. I am thankful that I waited for this new edition to come out. I am confident that you will be just as pleased.


<< 1 >>

© 2004, ReviewFocus or its affiliates