Rating: 
Summary: Great advice for making women loyal
Review: When you read this book you'll get at least 25 new ideas for marketing to women, then you can read it again and get 25 additional ideas. While it's packed with ideas you can immediately implement, it's biggest value is in the gender model created by Ms. Barletta. By using this gender marketing model, you'll relate better to your customers' needs and ultimately engender stronger customer loyalty. Ms. Barletta obviously understands how women buy and their decision making process. It's a great manual for marketing to women that goes way beyond basic marketing.
Rating:
Summary: An Exciting Marketing Opportunity
Review: You definitely need to read this book if you are in the marketing field. In fact, every man should be required to read it. It provides much needed insight into how women think and make decisions. For a marketing person it delivers pure gold. Not only does Martha provide the science behind how women think and make decisions, she makes it an interesting read with lots of real-life examples and how-to lists. Since reading it I have used her suggestions to make many improvements in the marketing materials I develop for my associates.
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