Rating: Summary: Accounting practice Review: This was a good thought-provoking book for anyone considering opening an accounting office. The content is primarily written from a marketing point of view, and some accountants may not like the go-get-em sales approach. Taken as a whole however, any accountant considering opening a practice can learn something worthwhile from this book.
Rating: Summary: Just what I've been looking for... Review: Yogi Berra had said that ..."when you come to a fork in the road...take it". In the same vein, I think that there can be no business without clients. I have learned from my more than twenty year accounting business journey that the type and number of clients you attract, serve and retain is in direct relation to the caliber of associates and vendors with whom you partner.The success of the first edition of this book and more importantly, the successes of its many readers encouraged me to concentrate my professional endeavors on providing accounting practice development services. After conducting more than a thousand seminars and workshops, I continued to search for ways to share the extensive practical knowledge garnered from researching and interviewing thousands of accountants who had achieved varying degrees of success and failure. Success and failure are not opposites but are inter-related components. One does not succeed without encountering failures along the way and persistence and the ability to profit from failure are the DNA of success. This, the third edition, shares the current developments that address every accounting and consulting professionals' specific skills, interests, personality traits, hopes, and dreams that no seminar, boot camp or practice development book, no matter how good, has been able to adequately address. My book launches the formation of The Accounting Guild, a unique accounting marketing consortium and a personal professional coaching program conducted by the author which brings a new threshhold of opportunity within the grasp of the entrepreneurial accountant and consultant. I appreciate your readership. For just as there can be no business without clients, there is very little purpose, for books without readers. I wish you Godspeed on your exciting journey, no matter what fork you take.
Rating: Summary: Some of the Author's Thoughts Review: Yogi Berra had said that ..."when you come to a fork in the road...take it". In the same vein, I think that there can be no business without clients. I have learned from my more than twenty year accounting business journey that the type and number of clients you attract, serve and retain is in direct relation to the caliber of associates and vendors with whom you partner. The success of the first edition of this book and more importantly, the successes of its many readers encouraged me to concentrate my professional endeavors on providing accounting practice development services. After conducting more than a thousand seminars and workshops, I continued to search for ways to share the extensive practical knowledge garnered from researching and interviewing thousands of accountants who had achieved varying degrees of success and failure. Success and failure are not opposites but are inter-related components. One does not succeed without encountering failures along the way and persistence and the ability to profit from failure are the DNA of success. This, the third edition, shares the current developments that address every accounting and consulting professionals' specific skills, interests, personality traits, hopes, and dreams that no seminar, boot camp or practice development book, no matter how good, has been able to adequately address. My book launches the formation of The Accounting Guild, a unique accounting marketing consortium and a personal professional coaching program conducted by the author which brings a new threshhold of opportunity within the grasp of the entrepreneurial accountant and consultant. I appreciate your readership. For just as there can be no business without clients, there is very little purpose, for books without readers. I wish you Godspeed on your exciting journey, no matter what fork you take.
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