Rating: 
Summary: Excellent job
Review: I must join the league of others who think that this is a great book. Robert Bly consistently writes excellent book time and time again. I have never been disappointed. I considered not buying this book because it is somewhat old but I am glad that I did. The information is very relevant and useful. I have learned so much by reading his book and I have been a fan of his for years.
Rating:
Summary: Great advice
Review: I've really been able to use the advice, tips and ideas in this book to improve my copy and launch my freelance business. Easy to read with a no nonsense approach.
Rating:
Summary: The Copywriter's Bible
Review: If you are a copywriter or a would be copywriter you can benefit from this book. I've had it on the bookshelf next to me for several years and refer to it often. If you know nothing about copywriting, this book will get you up and going quickly. If you are a seasoned veteran Bly's book is great to remind you of what you already know and give you some great ideas.
Rating:
Summary: Much-misunderstood discipline; easily understood guide
Review: Independent writing consultant Robert Bly cuts through all the hype surrounding promotional copywriting and `creativity', with a no-nonsense guide that covers everything.I too am a copywriter and, for the first time, empathised almost entirely with what a fellow writer was saying. You see, the subject matter is steeped in misunderstanding. What the aspiring writer needs to know is that almost all copywriting is about selling. Robert Bly understands this, and communicates it well. He knows it's not about clever headlines; it's not about puns; it's not about abstract concepts. Yes, the copywriter is a salesperson - one who is paid by his clients to sell their products. This book recognises this with a relish. It urges us to identify the USP (that which makes a product different and saleable) and to put it right up-front, to deliver simple messages that everyone can understand, and to write precisely for the intended audience. Bly's comprehensive guide covers pr! ints ads, brochures, radio and TV commercials, direct mail and PR material. There are also chapters on getting a great job in an agency, and going freelance. The only element with which I would take issue is Bly's somewhat dismissive attitude towards graphic design. I can think of many designers and art directors who would be hopping mad over Bly's comments about `fancy visuals' that don't add to the selling process, and about the limited value of white space. Surely someone who has worked so much with designers knows about their contribution to the `pickupability' of advertising material? A minor quibble, but a valid one.
Rating:
Summary: Excellent, No-Nonsense Guide to Copywriting
Review: Like so many of Bob Bly's books, this one delivers so much more than the price attached to it. It starts with the basics and works right through to the copywriting assignment itself. It even goes so far as to give sound advice for aspiring freelance copywriters. For my money, Bly's books are the best and this tome on copywriting is no different. It far exceeds expectations and holds its own with other titles on this subject.
Rating:
Summary: A Must for Any Aspiring or Professional Copywriter
Review: Robert Bly is almost universally accepted as the master copywriter, particularly in the area of freelancing. For anyone starting out, and even for professionals, this book is a necessity andmay save you hundreds, if not thousands, of dollars on needless seminars. It is filled with no-nonsense advice and instruction on the craft of copywriting. It probably truly is the Bible for copywriting. If you are starting out on a path to a career in copywriting, just ask nearly any seasoned pro and they will refer you to Bly's work. In this volume, Bly explains advertising and copywriting and the many forms they take shape in. He explains how copywriting applies to all manner of promotions and advertising, e.g., headlines and body copy for ads, brochures, letters, article writing, TV, radio, and both commercial and non-profit promotional materials. It is both a definitive how-to and an idea book. Whether you are starting from scratch and completely clueless or a professional seeking new ideas and approaches, this is a must have book.
Rating:
Summary: A Must for Any Aspiring or Professional Copywriter
Review: Robert Bly is almost universally accepted as the master copywriter, particularly in the area of freelancing. For anyone starting out, and even for professionals, this book is a necessity andmay save you hundreds, if not thousands, of dollars on needless seminars. It is filled with no-nonsense advice and instruction on the craft of copywriting. It probably truly is the Bible for copywriting. If you are starting out on a path to a career in copywriting, just ask nearly any seasoned pro and they will refer you to Bly's work. In this volume, Bly explains advertising and copywriting and the many forms they take shape in. He explains how copywriting applies to all manner of promotions and advertising, e.g., headlines and body copy for ads, brochures, letters, article writing, TV, radio, and both commercial and non-profit promotional materials. It is both a definitive how-to and an idea book. Whether you are starting from scratch and completely clueless or a professional seeking new ideas and approaches, this is a must have book.
Rating:
Summary: Exceptional Guide for Writers
Review: Simply put, this book is an exceptional nuts-and-bolts guide to copywriting. I highly recommend it.
Rating:
Summary: Exceptional Guide for Writers
Review: Simply put, this book is an exceptional nuts-and-bolts guide to copywriting. I highly recommend it.
Rating:
Summary: Make the most of your words, in terms of results and income!
Review: The Copywriter's Handbook is for you whether you prepare your own marketing materials or just want to write a more persuasive proposal or report. I credit a great deal of my success as an author and freelance writer over the past fifteen years to the lessons I've learned from this book. The latest edition is the best yet. The Copywriter's Handbook combines ideas from advertising's top writers with numerous lists, tips, techniques and idea-generators that Bob Bly has developed during his long and successful career. In clear, simple and friendly way, Bob shows you how to plan your message, choose the right approach and fine-tune the building blocks (i.e. headline, lead paragraph, body copy, caption, etc.) of effective ads, brochures, direct-mail, newsletters or radio/TV copy.
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