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Summary: The name says it all: this is the copywriter's handbook
Review: After looking for a decent book on copywriting on Amazon (where else?), I decided to buy this one, based on the positive reviews it got from other readers. And, I must say, they were right. This is an excellent book if you want to learn the basics of copywriting and start off as a freelancer!
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Summary: The Copywriter's Handbook
Review: All the nuts and bolts you need to start writing like an expert copywriter. Without a doubt, The Copywriter's Handbook is the Bible of the copywriting industry -- and has been for quite some time.When I began my career as a freelance copywriter back in the '80s, I called several gurus and asked for advice. They all referred me to Bob Bly's material. When it comes to teaching the trade and explaining how to break into it, they said, he is king. And I agree.In this single guide, Bly takes you by the hand. He starts with the basics, explaining the purpose of advertising and copywriting in its many forms. He shows how to write winning headlines and body copy for ads, brochures, letters. He gives practical tips on writing for magazines, newspapers, TV, radio, commercial and non-profit groups. He includes tips for designing sales/promotional literature and offers good advice on using art. He gives numerous check lists for improving your copy. He also uses great examples from different industries to illustrate his points.The book is so rich and relevant in content I refer to it all the time. In fact, I have worned out several copies and often buy extras to give to colleagues and clients.One thing readers will appreciate about Bly and his work is his honesty. He's very objective and fair in his assessment of the copywriting business. He offers no hype. And his work is not filled with self-promotional rubbish. Instead, he comes across as a true professional, a real expert and simply a sincere man who actually cares about his readers. No wonder the book keeps getting raved reviews. It was also praised by the lengendary David Ogilvy and other great advertising giants.Another thing readers should note about Bly is that he writes from experience as well as research. Unlike many so-called experts who make their millions from seminars --with little or no experience in actually doing what they teach -- Bly is a working writer. In addition to being a prolific author (with over 50 books published), he makes his living writing winning copy for the top businesses in the country.If you want to learn and master the fundamentals of copywriting, don't waste your money on a $2,000 seminar/program given by a self-proclaimed guru. Instead, spend a few pennies and get this book. It's all you'll need.
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Summary: Excellent for Copywriters at Any Level!
Review: As an editor/writer who will be heading into the field of advertising fairly soon, I have to say that this book is the most up-to-date, interesting, and enthusiastic copy I have read on the subject matter. Robert Bly is an expert at explaining a variety of copywriting skills to his readers. His words are easy to understand and very focused on the topics. I plan to order more books by this obviously intelligent copywriter.
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Summary: The Goal is Sales (Not Entertainment)!
Review: As Bob explains, the goal of advertising is to make sales, not to entertain. Bob exposes this common error and offers many other copywriting techniques and tips in the book. He also gives some helpful information about freelancing.I'm a technical writer (not a copywriter), but felt that this book had good things to offer. I think it also helped define my own style of writing. If you are into freelancing and consulting, I'd also highly recommend his 'Six Figure Consultant' book. He gives a lot of good practical advice and seems to have a lot of experience.
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Summary: The Bible: 20 years and counting
Review: Can you picture a Christian without a Bible? No. In the same way, you cannot afford to write copy without "The Copywriter's Handbook". Robert W. Bly's "Copywriter's Handbook" has become such a standard among copywriters that in its almost 20 years of existence it hasn't undergone much transformation. Yet its message is as useful and powerful today as it was back in 1985.
Broken into three great parts, the book allows readers (or writers, for the matter) to focus on what's relevant to them. Part I touches on how to write copy that sells, dealing with headlines, tips on how to better write to sell and the preparation process for writing. Part II deals with the tasks of the Copywriter. From writing copy for print ads and direct mail, all the way to writing commercials, the only thing that is missing in it is how to address an online crowd. But books like "Persuasive Online Copywriting" take care of this full well, lifting the pressure off of this guide. Finally, part III talks in detail about the copy writing waters from a business point of view.
Quite simply, if you are into copy writing in any function, this book is a must.
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Summary: Finally, improve your writing and increase your sales
Review: Dear Friend: Have you ever had to write a sales letter? After too many of my own sales letters failing to earn me a penny, costing me more money than I could afford to lose - I picked up The Copywriters Handbook! Bob's clear language and practical examples got be going again with little money and a lot of real knowledge. If you have to write sales copy in your business, I highly recommend you get this book today...
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Summary: Finally, improve your writing and increase your sales
Review: Dear Friend: Have you ever had to write a sales letter? After too many of my own sales letters failing to earn me a penny, costing me more money than I could afford to lose - I picked up The Copywriters Handbook! Bob's clear language and practical examples got be going again with little money and a lot of real knowledge. If you have to write sales copy in your business, I highly recommend you get this book today...
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Summary: A masterpiece from the master.
Review: I bought 2 copywriting books from Amazon prior to this and couldn't really make any progress. With this book, I truly got a handle on the art of copywriting. Bly opens up vistas to the subject that make you appreciate how it all really works.His advice, on sentence structure ,is just one aspect ,of how he reveals the technique, of his craft. This a "how to do book" if I ever read one. No wonder it carries an endorsment by David Olgivy.
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Summary: A masterpiece from the master.
Review: I bought 2 copywriting books from Amazon prior to this and couldn't really make any progress. With this book, I truly got a handle on the art of copywriting. Bly opens up vistas to the subject that make you appreciate how it all really works.His advice, on sentence structure ,is just one aspect ,of how he reveals the technique, of his craft. This a "how to do book" if I ever read one. No wonder it carries an endorsment by David Olgivy.
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Summary: Excellent job
Review: I must join the league of others who think that this is a great book. Robert Bly consistently writes excellent book time and time again. I have never been disappointed. I considered not buying this book because it is somewhat old but I am glad that I did. The information is very relevant and useful. I have learned so much by reading his book and I have been a fan of his for years.
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