Marketing Your Services : A Step-by-Step Guide for Small Businesses and Professionals

Rating:
Summary: THE book for people who need to market but hate huckstering.
Review: This is the ideal book for professionals who know they need clients but have always thought of marketing as trickery and manipulation. Putman begins with a different way of thinking about marketing: It's honestly presenting what you have to offer, as a professional, in a way that someone can decide whether they want it. He then goes on to show how to do that. At each phase there is a discussion of the important points, and a practical, step-by-step, how-to list. The writing is down to earth and absolutely clear. After reading this book, you know what to do and how to do it at each point. And, you know that doing it is simply part of being a professional.