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Summary: A quick read on the way business' should be run.
Review: This book is a fictional look using actual practices of the way Disney Corp. is run. It allows you to get involved with different charecters that go through a business seminar concerning Disney. Through the author's experience, it gives different details on the 'little things' that are done to make your experience more enjoyable, as well as how they could be applied to your own business.
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Summary: An non-stuffy, refreshing look at providing superior service
Review: This book is a valuable tool for any business that wants to provide exceptional service to customers. As a trainer for a large company, I have found this book to be a valuable resource to help shape the training initiatives of my company. Lesson seven is a must read for everyone!
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Summary: Extremely enlightening and refreshing
Review: this book offers an entirely new dimension to the term "customer satisfaction" with amazing ease and detail. I can hardly wait for my next visit to Disneyworld, because I know it will been seen through a different set of eyes.
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Summary: A "quick read" which may expand how you define competition.
Review: This book takes you on an entertaining romp through the Magic Kingdom in order to drive home how Disney defines competition - and how you should too!
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Summary: GREAT management book ON THE HAPPIEST PLACE on earth
Review: This is a nice book i found on the way to the WDW and what a combination!... ENJOY THIS ONE and read cover to cover in a SINGLE READING. Basically it is a management praising of how the MAGIC KINGDOM (Disneyland in Orlando) work. Should be aplicable to most business practices and beneficial to the reader. I do not really enjoy the way of -one minute manager- style of story telling, which make me rate as 9 rather than the perfect 10... ALL IN ALL this is a great book and enjoyable reading.... TANADI SANTOSO, NOV 97
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Summary: What a hit!!
Review: This one just comes alive in your hands.
The author uses the 7 Keys as hooks upon which he hangs story after story of Disney's singular focus on the guests' "total experience." Each one is a gem. A very quick read, even if you're taking notes in the margins, Inside the Magic Kingdom encourages the reader to turn his/her thoughts inward to see how the 7 Keys translate to their own organization. In a bright move, the book ends with a "toolkit" of questions the reader can either ponder or use as discussion points for a group. I loved it, I read it in a week-end, and I haven't stopped talking about it. Go pick it up
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Summary: Fabulous book! A Great Help for EVERY company!
Review: To read a book in a day and a half says a lot about the book to me. I could not put the book down. Being an incredible Disney fan, I found even more ways for me to enjoy the experience the next time I go. I also found a renewed spirit for giving extraordinary customer service. Working for a brokerage firm, I realize that it is not just place the trade and hope that that contact gave value to the customer. It is taking each individual contact and ensuring added value to that customer's experience. This book is a definate read for everyone in the customer service field. If you are in business, then you ARE in customer service. Take the time and read this book and then read it again, you won't be disappointed.
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Summary: You Can Mix Business With Pleasure
Review: What a great little book! Right from the cover, it grabbed my interest. I mean, what better way to teach about customer service than through a fictional tour of the happiest place on earth! The book uses memorable characters (which by the way, are very well developed for a business book), and takes them through a behind-the-scenes tour of the Magic Kingdom. Along the way, they discover seven 'keys' which are supposedly responsible for much of the magic which they see around them. Although these lessons are merely the observations of the author and are not officially endorsed by Disney, they are somehow very appropriate in the context of this book. As a reader, I had no problem believing that these principles must somehow be tied, even if loosely, to the official Disney methodology.What is particularly interesting about this book is that it teaches through example and application, not through lecturing or lists. In other words, it is the story and the interaction of the characters which actually illustrate the seven keys. The keys, then, are discovered, not taught. This is made all the more realistic through the use of real-life personalities. That is to say, these are characters that you would find in just about every office. You have the fast-paced overacheiver, the bubbly optimist, the grumbly resistor, and so on. Of course, the book had no trouble carrying my interest because the setting was so darn enjoyable. There were times that I felt like I was actually taking the tour. In fact, I couldn't wait to see what they would find next! One last endearing aspect of this book is that it does not come off as just another analysis of the Walt Disney Company. Instead, it presents real life lessons which every company could use, and applies them to the Disney style. In other words, you almost get the impression that the seven keys could have been written with or without using Disney as the example. It just so happens that using Disney makes it that much more fun and easy to relate to. All of the observations are ones that most any visitor to the Magic Kingdom could have made. But the parallel that is drawn to real-life business is what sets this book apart. My only suggestion is that you actually visit one of the Disney parks before reading this book. I fear that without being able to experience the tour first-hand, you will lose much of the effect. Have Fun!
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