Rating: 
Summary: What Disney is really like
Review: I worked in the Magic Kingdom for four months on an internship, and a lot of what we learned while working there is in this book. We had to go through a training program at the begining, and this book touches on many of the points learned in our program. The book is easy to follow and understand for anyone. The only part I didn't like was the obvious character roles in the story of the book. For anyone who wants to learn why the Magic Kingdom ticks should read this book. It is also a great way to motivate yourself to do better in business. I even used some of the techniques in orgainizations on campus.
Rating:
Summary: What Disney is really like
Review: I worked in the Magic Kingdom for four months on an internship, and a lot of what we learned while working there is in this book. We had to go through a training program at the begining, and this book touches on many of the points learned in our program. The book is easy to follow and understand for anyone. The only part I didn't like was the obvious character roles in the story of the book. For anyone who wants to learn why the Magic Kingdom ticks should read this book. It is also a great way to motivate yourself to do better in business. I even used some of the techniques in orgainizations on campus.
Rating: 
Summary: Short but powerful book that will get you thinking
Review: I'm always pleased when a former student lends me a book . . . that is how I came to read INSIDE THE MAGIC KINGDOM: SEVEN KEYS TO DISNEY'S SUCCESS by Tom Connellan . . . it is
a fictionalized version of the experiences of a group of individuals who attend a Disney University seminar to learn that corporation's approach to customer service.Though the approach is somewhat hokey, I nevertheless got a lot out of reading this short book that took me little over an hour to read--but left me thinking about it for a lot longe. There were several passages that caught my attention:
* [Michael Eisner spoke to the class for a few minutes, then offered to answer questions. As he concluded his comments, he said, "No one ever wants to ask the first question, so who would like to ask the second question?" It got a small laugh, then the room filled with questions. What a clever way to start questions flowing, thought Alan. Back
home, when he gathered people together for a meeting, it was
sometimes difficult to get them to open up. Eisner's approach,
on the other hand, immediately put people at ease. * [to average at least three positive comments to one negative]
"Here's what you do. At the beginning of the day, put ten dimes
in your pocket or somewhere easily accessible. "Every time you see someone doing well--paying attention to
detail, listening to customers, anything that helps wow your
customers--I want you to recognize that person for her
contribution. "After you're done so, move a dime to another pocket. The next
time you recognize someone, move another dime. "Your goal is to get all ten dimes moved by the end of the day. Do
if for thirty days and see how things have changed. I think you'll be
pleasantly surprised." "Why thirty days?" asked Bill. "It takes most people twenty-one days to establish a new habit,"
said Mort. "I'm just adding a little insurance to make sure it
really takes." * [the French Pavilion] "reminded me of something my college
history professor said: 'Tell me, and I forget. Show me, and I
remember. Involve me, and I understand.' That's what I felt about
the French Pavilion: it involved me. I stopped thinking of it
as just a place to have lunch and began to enjoy the
moment--something I need to do more of."
Rating:
Summary: Raise the bar at your company!!!
Review: If you want to please your customers and get your team involved in the process read this book! Thought-provoking examples and clear explanations get you thinking about how you can apply these principles in your organization. The seven keys to the kingdom are relevant for a one-person business or a Fortune 500 giant. The book is a quick, easy, enjoyable read. Add it to your desk or library. More importantly, use these ideas to improve your results!
Rating:
Summary: A spoonful of sugar to help the medicine go down?
Review: If you've ever visited Disneyworld, you probably didn't know that as you stood gazing at the quaint replica Italian square, Morrocan kasbah or the castle of the Magic Kingdom, you were actually standing on the roof of an enormous building. Underneath your feet (which, by the way are being scanned by video cameras; a Disney security guard can find a lost child by the description of his shoes) is a hive of activity with "cast members" performing their roles with exceptional training and dedication. Hidden doors, passageways and stairs are everywhere in Disneyworld--if you know where to look past the eye-teasing designs of the buildings. Behind the scenes a lot is going on, and that's what this book is about. The book takes the somewhat hokey form of fictional tour given to a stuffy old guy who finally is won over to the Disney way. Despite the whimsical and not-exactly-business-textbook tone, the book does contain the principles which have made Disney a billion-dollar powerhouse. The Disney principles outlined in this book for customer service have allowed the company to achieve a consistent level of performance and quality that is unsurpassed. When have you ever heard a person return from the seemingly manditory pilgrimage to Disneyworld that they were "disappointed?" Here's a telling anecdote from a friend of mine that points to Disney's dedication to customer satisfaction; as they were leaving the park, their little daughter was crying. She didn't get to see Minnie Mouse amongst the roving costumed cartoon characters that day. Her cries were heard by watchful cast members and a Minnie Mouse was dispatched by radio to meet with her young fan before she left. It was unthinkable that anyone should leave Disneyworld disappointed. If you read this book, and then get a chance to go to Disneyworld, you can watch the principles in action. If you are really lucky and get a VIP behind the scenes tour, you will never look at Disney the same way again. From crowd control to security, to marketing, to customer satisfaction, they have produced a product worth studying for success in your business endeavors. Some people find the fictional story a bit childish, but other find it makes the dry business reading enjoyable. Either way, the principles of customer satisfaction and how to achieve it are clearly outlined here and worth your while to know.
Rating:
Summary: McDisney
Review: Inside the Magic Kingdom is a great book when read just to get information about why Disney does what it does with its company and theme parks from the standpoint of customer service. The real power, as I see it, of this book come from seeing that, like McDonalds, Disney has discovered how to apply a customer service attitude across all areas of their business operations. Moreover, these principles are not proprietary and can be learned and applied by anyone seeking to improve his or her company's (or personal) customer service strategy. Read the book and apply the lessons and don't get too hung up on the dialogue of things.
Rating:
Summary: INSIDE THE MOUSE'S HEAD
Review: INSIDE THE MAGIC KINGDOM is a terrific read just to have a look at how Disney does what it does with its company and theme parks from the standpoint of customer service. Incredible stuff. You won't believe what pains Disney takes to make us more comfortable and, of course, amenable to making a return trip or purchase. The real "magic" of this book are the applications that anyone can make of its principles to a customer service or to attention to detail that one intends to make in ones own life. Disney does not own the principles here and they can be learned and used by anyone who wants to improve his organization's (or personal) customer service strategy. THE HORSEMAN
Rating:
Summary: INSIDE THE MOUSE'S HEAD
Review: INSIDE THE MAGIC KINGDOM is a terrific read just to have a look at how Disney does what it does with its company and theme parks from the standpoint of customer service. Incredible stuff. You won't believe what pains Disney takes to make us more comfortable and, of course, amenable to making a return trip or purchase. The real "magic" of this book are the applications that anyone can make of its principles to a customer service or to attention to detail that one intends to make in ones own life. Disney does not own the principles here and they can be learned and used by anyone who wants to improve his organization's (or personal) customer service strategy. THE HORSEMAN
Rating:
Summary: A Mind-Bending, Paradigm Shifting Book
Review: Inside the Magic Kingdom will completely alter the way you look at customer service! Get ready for a mind-bending, paradigm-shifing experience. A fun, yet highly practical book from the guy who brought you, Sustaining Knock Your Socks Off Service.
Rating:
Summary: Enjoy reading a Business Book
Review: It is difficult to find a Business Book, that you can enjoy and relax while reading. This a great book. Congratulations to the author. You can feel that the author really loves Disney.
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