<< 1 >>
Rating: 
Summary: Definitive, complete, timeless
Review: Mr. Nash, I love this book. I say "love" instead of "loved" because it's not a book you read once. It has become a valuable resource for our company. Thank you.
Rating:
Summary: Definitive, complete, timeless
Review: Mr. Nash, I love this book. I say "love" instead of "loved" because it's not a book you read once. It has become a valuable resource for our company. Thank you.
Rating: 
Summary: Buy the 4th edition, not this one.
Review: Please don't buy this book. It is obsolete. Amazon also sells the 4th edition published this January which includes the Internet and Global Marketing. That's the book to read!
Rating:
Summary: A Must Read for Marketing Professionals
Review: When I first ordered Direct Marketing it sat untouched on my desk for several weeks. At two inches thick (I measured it), I was dreading another boring tome that took a thousand words to say what could have been covered in ten. When I finally cracked the cover, I was pleasantly surprised.Not only is Direct Marketing devoid of fluff, every word is packed with the insight of a gentleman who has obviously earned his knowledge from the school of hard knocks. As I continued to read the fourth edition of Direct Marketing I found that it is more than a book on direct mail, it's an essential read on marketing in general: * Nash makes it easy to understand the importance and mechanics of marketing measurement and metrics. * While emphasizing the accountability and predictability of direct marketing, Nash does not discount general marketing knowledge. * Nash makes planning practical and concise. The chapter on marketing plans is the best coverage of the topic that I've seen. * The Internet and other interactive vehicles are fully embraced. In short, if you're a marketing professional, buy this book.
Rating:
Summary: A Must Read for Marketing Professionals
Review: When I first ordered Direct Marketing it sat untouched on my desk for several weeks. At two inches thick (I measured it), I was dreading another boring tome that took a thousand words to say what could have been covered in ten. When I finally cracked the cover, I was pleasantly surprised. Not only is Direct Marketing devoid of fluff, every word is packed with the insight of a gentleman who has obviously earned his knowledge from the school of hard knocks. As I continued to read the fourth edition of Direct Marketing I found that it is more than a book on direct mail, it's an essential read on marketing in general: * Nash makes it easy to understand the importance and mechanics of marketing measurement and metrics. * While emphasizing the accountability and predictability of direct marketing, Nash does not discount general marketing knowledge. * Nash makes planning practical and concise. The chapter on marketing plans is the best coverage of the topic that I've seen. * The Internet and other interactive vehicles are fully embraced. In short, if you're a marketing professional, buy this book.
Rating:
Summary: Best Business Book
Review: Wonderful! Straight to the point. Packed with facts, not fluff. No pipe-dreams. Money making, practical, and thought provoking. There is so much information and advice here, it could have easily been three or four books. Well worth the full price -- a bargain on amazon. Buy it!
<< 1 >>
| 
