Words That Sell

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Summary: A handy desk-side reference
Review: A great little reference tool. I constantly refer back to my copy to find the right word or phrase. If you write a lot of copy (and who in marketing doesn't?), this is a good one to have lying nearby.

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Summary: Ehhhh....not a big deal
Review: As every thesaurus...that's what you should expect. Don't think here you'll find the eureka for that idea you are working on. But at least this will be a nice guide to common places in ads.
It will be useful when you have doubts concerning your creativity... do you feel brilliant? be aware...and this book will tell you. Use it at your office...and keep it close.

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Summary: A Treasury Of Gripping Words That Grab Attention!
Review:      The Internet has presented opportunities for many people to market their products, services, and other information. Because many desire to generate an income or provide essential services online, it is imperative that Web developers, online business owners, and others present themselves in the best possible light.      Richard Bayan has produced Words That Sell to provide us with a treasury of gripping words we need to effectively promote ourselves in whatever marketing circumstances we find ourselves in. This book lists over 2,500 high-powered words, phrases, and slogans that will grab the attention of our audiences. After a brief primer on writing in which the author lays down basic writing principles, readers are free to comb through the book to find the words they need to make a big difference in the way they communicate with others.      The range of categories includes topics relating to message crafting and the fulfillment of our basic felt needs, expectations, and sensory qualities. Categories include headers, slogans, salutations, appeals, challenges, clinchers, grabbers, invitations, persuasion, questions, services, statements, transitions, convenience, discounts, improvements, money-making, money-saving, peace of mind, pleasure, reliability, satisfaction, excitement, experience, and more. There are words in this book for every need!      Although this book was written a number of years ago (1984), it is still available and is an essential tool for meeting a variety of marketing needs. It is extremely easy to put to use and will result in a dynamic improvement in the way we present ourselves to others. You have my new selection of words on it!

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Summary: Useless outdated material
Review: Based on reading other reviews I obtained a copy, found it useless and not even correct. I advise any one (as a professional marketer) not to take this book's suggestions to heart and bear in mind it appears to have been written in 1984, when perhaps these terms may have been fresh. If you want to write ad copy just try being sincere and honest, it will come accross.

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Summary: When you don't have a picture....or a thousand words.....
Review: Copywriters, speech writers, budding novelists and more can benefit from this book's pages of idea starters and improved way of saying things. Don't be stumped, get "Words That Sell".

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Summary: Useful, well organized reference.
Review: Evidently a co-worker liked it too because they walked-off-with-it. I miss not being able to refer to it. I'm back to buy a second copy.

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Summary: This book is riddled with cliches.
Review: I am extremely disappointed in this book as it is full of slogans which appear to have been taken from 1950s advertisements. Sadly, these cliches are now being used on informercials. The "thesaurus" portion of the book is simplistic at best. I am returning Words That Sell.

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Summary: A Must-Have
Review: I have used this book in all its editions, since 1984. Aside from the very useful list of words, what I like best is that it often helps me get started in creating my own phrases. That is, the list becomes a jumping-off point for me, particularly when I'm stuck for an idea. I've used it for fundraising letters, direct mail campaigns, news releases, brochures, ads, and more. I have been recommending it for years, and still do.

Rating:
Summary: Great Book
Review: I love this book. Standard thesauruses may work for well for writing a thesis, but in the business world this is the thesaurus you need on your desk. This book is a real time-saver. I don't find myself stuck staring at a word or headline wondering how to change it to make it better. When I start writing, I open this book and keep it in my lap. When I get stuck, I start flipping through the pages. A must have resource for professionals who are required to write or edit marketing copy.

Rating:
Summary: Great Book
Review: I love this book. Standard thesauruses may work for well for writing a thesis, but in the business world this is the thesaurus you need on your desk. This book is a real time-saver. I don't find myself stuck staring at a word or headline wondering how to change it to make it better. When I start writing, I open this book and keep it in my lap. When I get stuck, I start flipping through the pages. A must have resource for professionals who are required to write or edit marketing copy.