Rating: 
Summary: Highly Recommended
Review: I live by these rules everyday. Highly recommended
Rating: 
Summary: An essential book for any serious professional
Review: I've read about the shortcomings others are citing, but I just don't see them. The amount and kind of information that a professional graphic artist, designer or illustrator, needs has exploded, and it's unrealistic that any book can keep up with the variety and complexity of projects that we're faced with everyday. This reference does a MAGNIFICENT job of distilling the essential factors that go into a pricing decision. The ultimate decision rests with the artist about what to charge. This book has been a lifesaver and continues to be dog-eared at every turn....it's SO valuable.You can blame it for not keeping the x-acto knife sharp, and lots of other challenges that designers and illustrators face, but it does a FANTASTIC job of doing what it sets out to do: provide a professional graphic artist with the tools needed to make a pricing decision. One reading of it will give you the confidence to MORE THAN make up for the purchase price.
Rating:
Summary: GOOD PRICE
Review: If your going to Fairleigh Dickinson University you will need this book if your taking Digital Design and Graphics Price is GOOD
Rating: 
Summary: a good reference, but not exactly a 'bible'
Review: In general the book is a good reference of customs and forms. However I'm a web designer and found out the prices in that section were from '98 or so, the height of dot.com indulgences, and light years from where the profession is now. In these dot-bomb recessionary times, the prices were much higher than most designers could get and largely useless for me. So if you're looking for another general source of advice for your professional collection it's fine, but it's not (as probably no publication could be) the last word on pricing.
Rating:
Summary: Why Such Ugly Covers from Graphics Professionals?
Review: In the graphics industry, communication is the name of the game. There's no point having a message if your intended audience can't read it. Why on God's green earth, then, are the covers to both this edition and the previous one so hideous? It's like a Where's Waldo maze just to make out the name of the book! Both covers are horrible examples of graphic design, and it doesn't speak well to what the art buyers must be paying good money for. Now, once you get past the cover to the inside, here is good information, somewhat generalized, about the prices publishing companies, newspapers, ad agencies and the like in New York City are charging for their artists. Those of us outside that zone will have to adjust accordingly, I suppose. So my suggestion is to buy the book, rip off the front and back cover and make one of your own. It's bound to be better than what the "pro"s have done.
Rating:
Summary: Excellent reference work!
Review: Invaluable resource for job hunters as well as freelancers. Lets you know the market value of your skills. (Some could, perhaps, use it as a negotiating tool at raise time, too.) The ethical guidelines are also a must.
Rating:
Summary: Useful, but time for a new edition
Review: Like most college design students, and recent graduates, the way you financially support yourself while waiting for that great fuul-time job, is by picking up freelance jobs. As I found shortly after graduation, I had absolutely no idea what I should have been charging, and I was being vastly taken advantage of. This book will tell you EXACTLY what you should be charging, for every possible job. It is not only for newcomers to the field. Every designer and artist I know, agrees that this book is a must to have on your shelf, and reference often.
Rating:
Summary: A MUST for students, recent grads, and freelance designers
Review: Like most college design students, and recent graduates, the way you financially support yourself while waiting for that great fuul-time job, is by picking up freelance jobs. As I found shortly after graduation, I had absolutely no idea what I should have been charging, and I was being vastly taken advantage of. This book will tell you EXACTLY what you should be charging, for every possible job. It is not only for newcomers to the field. Every designer and artist I know, agrees that this book is a must to have on your shelf, and reference often.
Rating:
Summary: the best of what's available
Review: Pros: Covers a lot of ground; defined creative terms and boundaries for the profession, fees, moral issues, client relationships, salaries, photographer relationships, illustrator relationships, etc. Rare is the book that has the guts to put actual numbers on project fees, rarer still to see it in this field. The only guide of its kind available. Cons: Shape/bindery of the piece. It's a pain to even open it wide. (This was designed by the guild?) Some of the fee quotes/ideas are too vague, to the point of offering little guidance. The flow of the chapters is odd. Example: It starts with illustrator relationships(?!), when you'd think the first chapter would be an overall state of industry, issues facing communication arts employees and employers, trends, etc. The section on digital/non traditional media is still a little shaky, but better than it was. Last thoughts: To the review that said they need a new version, they've done two in the last 3 or 4 years. The most recent being 2003. To everyone else: it's a guide, not a law book. The prices are at once too high and too low. Fees/salaries will vary no matter how accurate it is.
Rating: 
Summary: why follow rules?
Review: rules are meant to be broken! dont follow this book, dont follow any graphic design "rule" book. dont buy it!
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