Preface to Marketing Management with PowerWeb

Rating:
Summary: Good Overview - Outrageously Priced
Review: Does a good job of providing an overview of the strategic and tactical marketing processes of companies. My only complaint is the cost/benefit ratio - this is a paperback book that is only 300 pages long - worth[less than price].

Rating:
Summary: Not A Substitute For A Comprehensive Marketing Management Te
Review: I found the Peter and Donnelly marketing book rather anemic, especially as an assigned textbook for marketing majors in an MBA program. (It was assigned in two of my MBA classes.) At just under 300 pages, it provided only a high-level overview of marketing, and in some cases, the information was stale and outdated. The illustrations and charts are also rather crude and unsophisticated and sometimes downright difficult to interpret.

The only good thing was that it was quick and easy to read, but I didn't really absorb much new knowledge. As a supplement to a curriculum that uses case studies extensively (which is the recommended usage of the book), it is adequate. Each chapter concludes with a section listing Additional Readings, which are probably necessary if you want to really increase your knowledge of the subject.

Rating:
Summary: Good Overview - Outrageously Priced
Review: i think that this book is an easily undrestood source for practical marketing and helps sales people to acquire a non-complicated view of today's marketing.

Rating:
Summary: It is just a 'simple as' marketing fruitfull overview book
Review: i think that this book is an easily undrestood source for practical marketing and helps sales people to acquire a non-complicated view of today's marketing.

Rating:
Summary: This book is an excellent resource for entry level marketers
Review: This book provides the right content for an entry level person in the marketing function or any person supporting the marketing department. It is easy to read and provides the framework of what marketing is all about.

Rating:
Summary: This book is an excellent resource for entry level marketers
Review: This book provides the right content for an entry level person in the marketing function or any person supporting the marketing department. It is easy to read and provides the framework of what marketing is all about.

Rating:
Summary: Preface to Marketing Management with PowerWeb
Review: This very well written and easy to read textbook, i.e.,Preface to Marketing Management with PowerWeb by J. Paul Peter is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students.