Rating: 
Summary: Larry knows his stuff!
Review: Larry Klein is something who knows seniors and what makes them tick! This book is full of practical ideas to help grow your business with seniors. Whether through seminars or one-on-one appointments, Larry's advice is sure to save some time and money by reducing your mistakes. Don't try to reinvent the wheel.
Rating:
Summary: Larry knows his stuff!
Review: Larry Klein is something who knows seniors and what makes them tick! This book is full of practical ideas to help grow your business with seniors. Whether through seminars or one-on-one appointments, Larry's advice is sure to save some time and money by reducing your mistakes. Don't try to reinvent the wheel.
Rating: 
Summary: A promo rip-off
Review: Larry offers great insite into what makes Senior's Tick. If you are presently marketing to Senior's or are thinking about it, you had better read this book or take your chances!
Rating:
Summary: One of the best books on marketing I have ever read...
Review: Larry offers great insite into what makes Senior's Tick. If you are presently marketing to Senior's or are thinking about it, you had better read this book or take your chances!
Rating:
Summary: Marketing "correctly" to seniors!
Review: Mr. Klein demonstrates an excellent method of how to market to the senior population. The various tips on what to say, what not to say - either in person or in marketing material - does really make a difference, and this book shows exactly how to do it. A must read for those marketing financial services to seniors.
Rating: 
Summary: Service the Senior Market-Seminars
Review: The chapters on reaching the Senior Market to invite them
to a Seminar, I found quite helpful in planning for my next
seminar. Also the referral section was very informative.
I sent a box of $5.00 chocolates to several of my current
clients and got a lot of positive feed-back.
Rating:
Summary: Marketing To Seniors
Review: This is an absolute "must-read" for anyone serious about marketing financial services to the senior market. It's hard to put this book down because it's loaded with great insights and tips anyone can implement immediately.
Rating:
Summary: Marketing To Seniors
Review: This is an absolute "must-read" for anyone serious about marketing financial services to the senior market. It's hard to put this book down because it's loaded with great insights and tips anyone can implement immediately.
Rating:
Summary: Good Book. It used to be criminal to market to seniors.
Review: This was a great book. It really opened my eyes to the true financial needs of seniors and how I can fill that gap. I have been involved with my branch of financial services (futures, commodities, managed futures, and commodity pools) for the past 11 years. I have written three books on the subject, but I never realized that the group that I most ignored were in dire need of my services. Mr.Klein does a great job of explaining indepth the senior psychology to investing. He also shows you that it is not unscrupulous to communicate the proper message to this very wealthy segment of the population. In fact he does a perfect job of showning the financial professional it is criminal not to make an effort to communicate with these individuals. Don't wait until they die and then help their baby booming children. Roll up your sleeves and help them come up with solutions today for their estate planning, their long term care needs, their income needs, and their capital gains needs.Great book. Very refreshing. I believe financial service professionals should buy this book. Seniors who want to deal with honest financial helpers should also read this book to know what to look for.
| 
