Sports Marketing: A Strategic Perspective (2nd Edition)

Rating:
Summary: Excellent
Review: It tackles the various topics in sports marketing with great clarity and all the chapters integrate seamlessly. It explains concepts with good, clear everday sport examples.

Rating:
Summary: A well structured approach to the subject.
Review: Shanks has produced a solid undergraduate text. It has many examples and is well supported by case and discussion material. Also, the book makes good use of the Internet as a support medium. I am not aware of whether or not an instructors package is available. If not, that is a failing.