The Success of 7-Eleven Japan

Rating:
Summary: Very detailed analysis on its distribution system
Review: Enjoy reading this book. Using various information systems (including satellite tracking) to monitor the store performance is vital to its success. With 6875 stores in Japan and 47 stores in Hawaii, 1997 sales 1.6 billion yen ($13 million USD), 7-eleven's business is quite impressive. I was able to get hot coffee and danish, 6:30 a.m. at 7-eleven Tokyo last week, for 360 yen ($3.00 USD). McDonald, and all other stores were closed. The book would have been better if it covers its competitors, Lawson and others, in more depth. It is a useful reference book for my Global E-Commerce course, Spring 2003 semester.