Rating: 
Summary: Timely Book for Investors About ?Hidden? Shareholder Value
Review: We are in a new frontier on Wall Street. Great companies are no longer made on their ability to gather assets. They are made on their ability to gather knowledge or create knowledge. They do that through IP assets, such as patents, copyrights and trademarks. The problem is that those most affected by them are barely aware of what they are or how they can profit from them. From Ideas to Assets is a well-timed book for anyone whose business it is to stay on top of business. I can attest personally, as an investor relations consultant with more than 20 years experience working with companies of all types and sizes, the need for investors and managers to understand the value of patents, copyrights, trademarks and other IP has never been more necessary or compelling. The advent of SEC's Regulation FD (Fair Disclosure) in 2000 has put added pressure on companies to communicate candidly and consistently to Wall Street, as well as its shareholders. Even more recently, the Financial Accounting Standards Board has adopted new rules regarding the treatment of intangibles assets, such as certain patents, trademarks and copyrights, involving business mergers and acquisitions. Berman's book gives thoughtful civilians, as well as IP pros, the courage and inspiration to confront the often-unseen value proposition that materializes out of the potent confluence of innovation, exclusive rights and product demand. It's a veritable tool kit for those who need to stay attuned to the "hidden" value that affects the market price of their companies' assets and shares.
Rating:
Summary: Timely Book for Investors About ¿Hidden¿ Shareholder Value
Review: We are in a new frontier on Wall Street. Great companies are no longer made on their ability to gather assets. They are made on their ability to gather knowledge or create knowledge. They do that through IP assets, such as patents, copyrights and trademarks. The problem is that those most affected by them are barely aware of what they are or how they can profit from them. From Ideas to Assets is a well-timed book for anyone whose business it is to stay on top of business. I can attest personally, as an investor relations consultant with more than 20 years experience working with companies of all types and sizes, the need for investors and managers to understand the value of patents, copyrights, trademarks and other IP has never been more necessary or compelling. The advent of SEC's Regulation FD (Fair Disclosure) in 2000 has put added pressure on companies to communicate candidly and consistently to Wall Street, as well as its shareholders. Even more recently, the Financial Accounting Standards Board has adopted new rules regarding the treatment of intangibles assets, such as certain patents, trademarks and copyrights, involving business mergers and acquisitions. Berman's book gives thoughtful civilians, as well as IP pros, the courage and inspiration to confront the often-unseen value proposition that materializes out of the potent confluence of innovation, exclusive rights and product demand. It's a veritable tool kit for those who need to stay attuned to the "hidden" value that affects the market price of their companies' assets and shares.
Rating:
Summary: An indispensable resource for all companies!
Review: Wow. This book should be on the bookshelf of every CEO, CFO, chief technology officer and general counsel in the country. It seems everyone talks about intellectual property as a business asset these days--but I'll bet most haven't a clue as to what the concept really means. From Ideas To Assets is the first book I've seen that really answers the question, offer everything American business needs to know about identifying, protecting and profiting from patents, trademarks, copyrights and other forms of intellectual property. The array of experts that editor Bruce Berman put together is impressive. The book is comprehensive yet highly readable, offering everything from the basics of patents to the use of IP in mergers and other complex financial transactions. I've already recommended the book to several clients, and I'm sure my copy will be thumbed-through on a regular basis for some time to come!
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