Rating: 
Summary: IP for the practitioner
Review: Everyone talks about intellectual property, Bruce Berman is one the few who really understands how ideas convert to business. "From Ideas to Assets" continues the thoughtful exposition of "Hidden Value", with particularly provocative reference to stock market valuation behaviors.Berman's latest is not a "how to" cookbook, its a stimulating "how about" many of the critical issues confronting industry and science through the prism of IP practice and law. Together with his writing colleagues, Berman offers a practical perspective consistent with commercial reality.
Rating:
Summary: IP for the practitioner
Review: Everyone talks about intellectual property, Bruce Berman is one the few who really understands how ideas convert to business. "From Ideas to Assets" continues the thoughtful exposition of "Hidden Value", with particularly provocative reference to stock market valuation behaviors. Berman's latest is not a "how to" cookbook, its a stimulating "how about" many of the critical issues confronting industry and science through the prism of IP practice and law. Together with his writing colleagues, Berman offers a practical perspective consistent with commercial reality.
Rating:
Summary: Nice Book!
Review: I happen to be a contributor to this book, so I might be biased. But "From Ideas to Assets" is among the more useful books on intellectual property that I have encountered. This is quite an impressive tome - bigger than I expected. It will be a great desk reference for business folks, useful for quick access into the complete spectrum of IP topics. I already sent a copy to the internal public relations person for our R&D Laboratories to give him an idea of how our company's patent activities fit into the grand scheme of things.
Rating:
Summary: Nice Book!
Review: I happen to be a contributor to this book, so I might be biased. But "From Ideas to Assets" is among the more useful books on intellectual property that I have encountered. This is quite an impressive tome - bigger than I expected. It will be a great desk reference for business folks, useful for quick access into the complete spectrum of IP topics. I already sent a copy to the internal public relations person for our R&D Laboratories to give him an idea of how our company's patent activities fit into the grand scheme of things.
Rating:
Summary: I even enjoyed reading this one!
Review: In almost every strategy discussion I get involved in, especially with startups and companies that have not yet taken off (if they ever will), the subject of intellectual property as a strategic asset is brought up. There are usually a variety of opinions from participants, but most of them reflect superficial understanding of the topic. I admit that I didn't appreciate the depth of the topic either until I moved out of a big corporation (with its legions of IP lawyers) into the startup world and spent many expensive hours with my own IP lawyer. I would not trivialize the value of this book by saying only that it can save you money. This is an essential book for anyone who needs to make IP-related decisions and design strategies. It covers an exhaustive set of topics and does it very well and, believe it or not, it's even an interesting read. I recently bought this book while engaged with a customer in strategy regarding a patent portfolio that was at the core of potential M&A, and found this book to be very practical and extremely useful.
Rating:
Summary: I even enjoyed reading this one!
Review: In almost every strategy discussion I get involved in, especially with startups, the subject of intellectual property as a strategic asset is brought up. There are usually a variety of opinions from participants, but most of them reflect superficial understanding of the topic. I admit that I didn't appreciate the depth of the topic either until I moved out of a big corporation (with its legions of IP lawyers) into the startup world and spent many expensive hours with my own IP lawyer. I would not trivialize the value of this book by saying only that it can save you money. This is an essential book for anyone who needs to make IP-related decisions and design strategies. It covers an exhaustive set of topics and does it very well and, believe it or not, it's even an interesting read. I recently bought this book while engaged with a customer in strategy regarding a patent portfolio that was at the core of potential M&A, and found this book to be very practical and extremely useful.
Rating:
Summary: Excellent book for managers
Review: This "easy to read" book was especially helpful for me as an MBA candidate to appreciate the growing importance of IP in today's business world. It is one of the best books for managers and investors to acquaint themselves with the business of IP and get a head start on something that is critical for business success today. "From Ideas to Assets" is a book that describes Intellectual Property assets from a perspective that is usually ignored by most companies and individuals today. It enlightens the reader about the importance of IP as Business assets that can be leveraged by companies to gain sustainable competitive advantage and increase shareholder wealth.
Rating:
Summary: Must Read for IP Professionals
Review: This book contains some of the most useful and cutting edge thinking about intellectual property. The individual chapters are written by experts with deep knowledge. The multi-discplinary perspectives on intellectual property give this volume a breadth of scope that is unique. For IP professionals this book is an extraordinary source of valuable insights and a spark for creativity.
Rating:
Summary: Must Read for IP Professionals
Review: This book contains some of the most useful and cutting edge thinking about intellectual property. The individual chapters are written by experts with deep knowledge. The multi-discplinary perspectives on intellectual property give this volume a breadth of scope that is unique. For IP professionals this book is an extraordinary source of valuable insights and a spark for creativity.
Rating:
Summary: Strong integrated approach to the subject
Review: This is, in my experience, the single most comprehensive volume to cover intellectual property from legal, economic and financial standpoints. As a practicioner in finance, I have had exposure to the growing inportance of intellectual property assets for corporations, for individuals and for national economies. This volume provides an excellent introduction for lawyers, corporate management, financiers and the general public
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