Rating: 
Summary: Unbelievable!
Review: This is a fantastic book, especially for a new agent. I know Tom personally, and I love his approach to selling real estate. He is a very sincere individual and has such a good heart. I recommend this book to anyone who likes to use a more sincere approach at selling rather than pushy and aggressive. Definitely money well spent.
Rating: 
Summary: The 1950s were different
Review: This is my second read of this book, three years and some 300 sales & marketing books down stream. My goodness, but the advice is inappropriate for Realtors, at least those on either coast.
The "techniques" advocated were, and perhaps still are, used in selling paring knives, potato peelers and perhaps larger items like vacuum cleaners. Those techniques, if used more than very sparingly, tend to put off potential clients.
The "How to List" routine is to knock on doors. This may have been a great approach in the 1950s when 95% (or more) of the houses were inhabited by stay-at-home moms, but now that a huge fraction of the homes (80% maybe??) are inhabited by two earner families, the cost/benefit ratio of walking your neighborhood is poor, to say the least. More gimickery is offered, especially where FSBOs are concerned, rather than looking for a way to give value to the client.
Hopkins does offer some reasonable advice on tracking your personal business statistics. Maybe I should up my rating to two stars. However, if you carefully (or not so carefully) keep track of the hours spent following his other advice, I think you'll find your return per hour below a living wage.
Hopkins may be a great motivator -- I wouldn't know. But you definitely want to look at marketing books to learn about marketing yourself, which is what listing is about. This book will waste your time and your money, and, worst of all, teach habits that you will later need to unlearn.
Rating:
Summary: Great Book!
Review: This was a great book, right away the author starts telling you how to start your "Realtor," network! I was very pleased with this book. Although not totally related, I also recommend, "How to Make Fast Cash in Real Estate with No Money Down Deals!" by: Rod L. Griffin
Rating:
Summary: Great Book!
Review: This was a great book, right away the author starts telling you how to start your "Realtor," network! I was very pleased with this book. Although not totally related, I also recommend, "How to Make Fast Cash in Real Estate with No Money Down Deals!" by: Rod L. Griffin
Rating:
Summary: Sure-fire strategies to build a great business!
Review: Whether you are new to the business or are a seasoned pro, this book will give you all the techniques, strategies, scripts, ideas and more to build a great and lasting real estate business.Probably the best feature about this book is that Mr. Hopkins doesn't just tell you what to do, he tells you EXACTLY how to go about doing it -- step by step, including the exact language to use. (My only issue with the book is that, even though it was written in 1991, it is a bit dated. But this is a minor point at best.) This book covers essential real estate business development activities such as: * Canvassing
* For Sale By Owner
* Expired listings
* Listing banks (farming)
* Listing Tools
* Listing Presentations
* Closing Chock full of scripts to handle each situation, necessary charts and graphs for presentations, letters and notes, plus essential descriptions of how to be and what it means to be a real estate professional versus a run-of-the-mill real estate person, this book is worth its weight in diamonds for anyone willing to study it and put its ideas into action. For the SERIOUS real estate professional ONLY, this book will kick your business into high gear!!
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