HOW TO MASTER ART LISTING& SELLING REAL EST

Rating:
Summary: Classic Book For All Realtors
Review: A must read for any new Real Estate Agents. The material is older, but there are timeless techniques that any Realtor can benefit from. There is an abundance of information and inspiration. Highly recommended.

Rating:
Summary: Classic Book For All Realtors
Review: A must read for any new Real Estate Agents. The material is older, but there are timeless techniques that any Realtor can benefit from. There is an abundance of information and inspiration. Highly recommended.

Rating:
Summary: A little bit dated, but SO worthwhile
Review: As a new real estate agent, I bought a number of books on the subject, hoping to get a few different points of view. Mr. Hopkins has been in real estate for many years, and because this book was written in the early '90s when the market was VERY different, some of the commentary is dated. The concepts for generating business and how to build a clientele are timeless however. As with any book on "how to" I have taken some of the suggestions as gospel and others with a grain of salt, to best fit my style and my marketplace.
Overall it is a very worthwhile book, which discusses everything from why it is important to dress a certain way to why it is so critical to maintain a certain attitude.
There are agents with 20 years of experience in my RE/MAX office, and there are copies of this book on their shelves. Hmmmm. Makes you think it might be worth your money doesn't it?

Rating:
Summary: A little bit dated, but SO worthwhile
Review: As a new real estate agent, I bought a number of books on the subject, hoping to get a few different points of view. Mr. Hopkins has been in real estate for many years, and because this book was written in the early '90s when the market was VERY different, some of the commentary is dated. The concepts for generating business and how to build a clientele are timeless however. As with any book on "how to" I have taken some of the suggestions as gospel and others with a grain of salt, to best fit my style and my marketplace.
Overall it is a very worthwhile book, which discusses everything from why it is important to dress a certain way to why it is so critical to maintain a certain attitude.
There are agents with 20 years of experience in my RE/MAX office, and there are copies of this book on their shelves. Hmmmm. Makes you think it might be worth your money doesn't it?

Rating:
Summary: Undeniably a great tool
Review: For someone just getting started in the Real Estate business, this one is sure to be the benchmark for success. And for the seasoned pro, every angle and avenue has been thoroughly researched.

Rating:
Summary: Makes you want to leave your desk and hit the streets!
Review: From someone who recently passed the Real Estate exam, this book gets you motivated, eager to get started and the confidence to do it right! Mr. Hopkins shares his success right down to the small details. He practically provides a road map to success. This book is all the training in Real Estate you'll ever need.

Rating:
Summary: Thanks...
Review: I really was not sure if I was going to stay in real estate. So, was looking for a new job. But this man turned my career around in a short time. So many thanks to him.
Ahmet

Rating:
Summary: Reads like a car salesman
Review: Its an okay book. My only problem is the author provides a lot of scripts and selling techniques that use lies to manipulate people. For example he recommends pretending you may want to buy a home as a personal investment when calling of FSBOs who advertise "no brokers". Its also a very old book and some of the stuff that worked in the 80s doesnt work any more.

Rating:
Summary: Slightly outdated but many useful ideas
Review: The book itself is slightly outdated with verbiage and action plans that are better suited to the 80s. However, it is still a good read. There are numerous ideas, scripts, and sample documents that can help any agent add a little something different to their business.
The author is reknown in our business and offers another point of view in handling difficult customer situations - I thoroughly enjoyed it and found it very informative.

Rating:
Summary: Great information
Review: This book is full of useful information. Tom Hopkin's approach to real estate takes alot of guts and practice, but is invaluable to anyone in the field. He cover's everything you need to know and even lay's out plans that work...if you are willing to work.