Rating: 
Summary: Not just for marketing professionals
Review: "Just Ask a Woman" is a great book that very accurately describes the way women think and feel about buying, but, more broadly, life in general. Ms. Quinlan genuinely captures what makes women of all ages tick and all men, company execs or not, should take note.
Rating:
Summary: Not just for marketing professionals
Review: "Just Ask a Woman" is a great book that very accurately describes the way women think and feel about buying, but, more broadly, life in general. Ms. Quinlan genuinely captures what makes women of all ages tick and all men, company execs or not, should take note.
Rating:
Summary: a super book !
Review: a revealing book for anyone curious about the female mystique.
Rating:
Summary: No man bashing here
Review: As a brand manager for a consumer products company and as a man, I recommend this book for marketers who want to succeed with their most important customers - women. The tone of the book doesn't have any layer of man bashing instead the author really just tells the truth about women today. The excerpts from her research with women were so revealing and honest and I could hear the women in my own life saying the same things. Now I understand how to translate that to strategy for growing my business. A must buy for marketers.
Rating: 
Summary: If you don't have common sense, buy it
Review: Disappointed in this one. Serisouly thought I'd get something a little deeper and more actionable out of this book. Listening skills and treating women with respect is pretty obvious, which seem to be some of the big takeaways. If you buy this book you will get common sense generalities, e.g. never underestimate a woman; I didn't need a book to tell me that.
Rating:
Summary: If you don't have common sense, buy it
Review: Disappointed in this one. Serisouly thought I'd get something a little deeper and more actionable out of this book. Listening skills and treating women with respect is pretty obvious, which seem to be some of the big takeaways. If you buy this book you will get common sense generalities, e.g. never underestimate a woman; I didn't need a book to tell me that.
Rating: 
Summary: Shrewd Advice
Review: Good guidance for those exploring the marketing fundatmentals that are needed today to market WITH women. Solid background and easy to follow. Simply a delight to read.
Rating:
Summary: Too limiting
Review: I think this wonderful book does itself a disservice by limiting itself to what *women* want. In most cases, women want the same things any customer, male or female, wants: to be treated fairly, with respect, and with appreciation. Mary Lou Quinlan has done her homework, that's for sure, but I have heard her speak and I don't think I've ever taken so many notes in my life. The best book on this topic, bar none, is Paco Underwood's "Why We Buy," but this one should also be on the shelf of any sales and/or marketing manager interested in examining why people make those crucial buying decisions - whether a candy bar or an automobile.
Rating:
Summary: So valuable
Review: If someone is going to take the time to write a nasty review of any book, could they also take the time to spell the name of their hometown correctly, unlike my fellow reviewer below? I realize this is an open forum, but this doesn't help anybody discern what is truly valuable.I have heard the author of this book on more than one occasion and I think she is talking about things that will ultimately become valuable to me as a young employee moving oh so slowly through the ranks. I think this book is really important. It's also really well written.
Rating:
Summary: So valuable
Review: If someone is going to take the time to write a nasty review of any book, could they also take the time to spell the name of their hometown correctly, unlike my fellow reviewer below? I realize this is an open forum, but this doesn't help anybody discern what is truly valuable. I have heard the author of this book on more than one occasion and I think she is talking about things that will ultimately become valuable to me as a young employee moving oh so slowly through the ranks. I think this book is really important. It's also really well written.
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