Rating: 
Summary: The Book of Luke
Review: So about two weeks ago I started an internship at one of the largest advertising companies in the world. I considered myself very lucky because I hadn't even had a class in advertising. On my first day, two of the other interns recommended this book to me. They individually attend two top advertising schools in the country and were both highly recommended this book by their professors, calling it the Bible of Advertising, The Book of Luke. I figured it might give me a better clue so I didn't look like a total idiot at my new position so I picked it up.Amazing! I can't believe how right they were. It gave me such a better understanding of what I should be doing and in such a humorous way that it didn't feel like I was reading a textbook, it felt like I was having a casual conversation with a hilarious, experienced professional. Quick read. I highly recommend this book, it gives you the facts straight out in a way that's not only educational but extremely entertaining. If you're looking for a book to get insight into this exciting world, get this one and then if you don't like it, check out one of the million books he recommends at the end of the book. Buy it. Enjoy! :-)
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Summary: That other book won't help you. This one will.
Review: I'm a creative director at an ad agency. Occasionally some lucky/unlucky newbie actually gets me on the phone. You would be surprised at how many folks who claim to want a job in advertising want a mini-course in advertising from me. Nopers Bucko, my hours are billable - show me you're serious first. Read these books, call me back. Then I'll hug you to my bosom and rock you like Oprah/David Ogilvy. No really, I will.
I tell them that the first thing I'm going to do is save them some cash. This book is the ONLY book about creativity that an ad creative needs. Don't be fooled by the books with a wacky dude with a lightbulb over his head promising to jumpstart your creativity. Life jumpstarts your creativity. If you have any actual talent at all, you just need to learn how to pound all of that stuff into a good ad.
This book is from one of the living greats of this business and he gives you the best description of advertising life.
There are about five other books that constitute a full course meal of basic ad know-how, but you're going to have to wait for my So You Wanna Guide for that. Unless you are one of the lucky/unlucky souls that gets me on the phone.
Rating:
Summary: My bible
Review: I went through 4 college years of advertising in Manhattan's SVA and everything I learned and more was summed up in this book. It is my bible!! It's like having all my morals and beliefs in Advertising written so it's easily ledgible at any time I need. If you have any intentions in being in this business, wether making ads or understanding what makes a good ad in order to use an Ad Agency for your own product, you NEED this book!!
Rating:
Summary: Inspiring
Review: I was looking for jobs at an advertising agency without much knowledge on how or what I was even looking for. I thought it would be good experience before I went to grad school for journalism. One owner nicely emailed me back suggesting I read Hew Whipple or Ogilvy's On Advertising if I was serious about the business. So I bought Luke Sullivan's book for kicks and it has changed everything.
I've decided what I want to try to do with my life now. I am prone to my epiphanies, but the way Luke Sullivan describes the advertising world as a creative, fun, challenging and rewarding world was too inspiring for me to brush aside. I've decided I want to go to advertising school and build up a portfolio so that I can become a copywriter. If you are interested at all in advertising, as a career or have simple curiousity about the way the business works outside and in, read this book. It's accessible, intellectual and slightly vulgar all at the same time. I'm glad I read it.
Rating:
Summary: If you only read one advertising book, THIS is it!
Review: If you're only going to read one advertising book, this is the book to read. Smart, funny, inspiring and let's not forget Mr. Whipple.
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