Rating: 
Summary: THE BEST BOOK I HAVEN"T READ ALL SUMMER!
Review: I am not in advertising but i have had the oppurtunity to flip through this book. Cool cover! I have to give it 5 stars cuz Luke's a friend of the family. Keep it up Luke!
Rating:
Summary: It's GRRRRRREAT!
Review: Sorry, couldn't resist. This is a must-have, especially for all junior copywriters. With a sense of humor and simplicity, the author delivers a book you'll read in a night, and the inspiration to write tomorrow's one-show winner. He tackles everything from radio production to presenting your own work. So if you feel like you're working under a Creative Dictator. Here's your replacement. You'll be inspired even if you're just working on some flaky cereal ad
Rating:
Summary: The pages are already all dog-eared
Review: ...and I've only had it a few weeks. Funny, smart and enormously helpful stuff. I pick it up whenever I have a brain cramp and can't manage a comprehensible headline. A must-have.
Rating:
Summary: Luke's Book Is Good But Jamie Barrett is Gooder
Review: I really liked Luke Sullivan's book. What I really thought was cool, though, were the Nike ads by Jamie Barrett. She is an awesome art director. I hope if I actually get hired in the ad business that I'll be as good as her. I called Weeden and Kennedy to talk to her but the receptionist said she was gone. Oh well. Anyone know where she is now? Good job Luke.
Rating:
Summary: Simply the best.
Review: Skip those boring textbooks. Read this! Hands down the best book an aspiring copywriter or art director can read on creative advertising... and I've read a truckload!
Rating:
Summary: One of the best books on Advertising.
Review: It really described what we all go through in the business
Rating:
Summary: Great, but I expected more depth
Review: Luke: Do you read these personally? Am trying to get in touch with you. Contacted FM through a friend, only to know you've left. Where are you now? Write. I won't pester you too much, I assure you.
Rating:
Summary: Funny, a don't take my word for it how-to about advertising
Review: Luke Sullivan is a total genius. He admits he doesn't have the answers and there is NO set way to do advertising. A Book about nothing with substance!Very refreshing to see someone not claim they're a guru!!
Rating: 
Summary: Marvelous, inspiring material for creatives
Review: Great book!! As a copywriter from Argentina, I could completely relate to the stories and examples Mr. Sullivan is giving. Apparently, the ups and downs of our profession are universal. It's great for creatives in all stages of their careers, and also for account and marketing people (maybe they can understand us a little better). Absolutely recommendable!!
Rating:
Summary: It was much better than Cats. I'll read it again and again.
Review: I read Mr. Sullivan's book about how to create great ads, but I still suck. Don't hold that against Sullivan, though. He's written a masterful work of the business and his book will probably outsell mine. Nice work, hot shot.
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