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Summary: This book got me a raise!
Review: Well, I'm sure my remarkable skill and charming wit played a role, too... If you want to sharpen your approach to writing ads and be able to look at what once seemed like impossible, monotonous accounts in a whole new creative light, THIS is the book to read on your lunch hour. Suddenly, I found myself looking for the unique slant, the drama in the product, the different ways to make images and words work together rather than compete for the same ad space. The entire process is here: how to start generating ideas, how to write, how to stop writing, what to do when you're stuck, how to deal with executives who feel compelled to kill your best work--along with reprints of really cool ads that illustrate the points Sullivan is making. One drawback is the excessive use of masculine pronouns. I've always been a die-hard "masculine includes the feminine when speaking in general" type of gal, and yet the obvious boy's club slant annoyed even me. Has Mr. Sullivan heard that girls can be copywriters too? In spite of that, this really is an outstanding, practical, highly approachable book and I've recommended it to everyone at work, including my boss.
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Summary: Hey, Bounty, Pick this book up!
Review: If you have read more then five reviews about this book and are still reading this one. I think we both know you're gonna buy it. Word.
I first read the book from a borrowed copy. I still end up buying my own. So i can have it in my shelf to pretend i know what i am doing. Plus, you will definitely lend it to whom ever are interested. It's like a freakin virus. But make sure you right your name on the side, or else you will never get it back. You know that commerical with Mark Messier and the chip.
Bet you can't ...put it down! It is truly a great read for anybody. Oh yeah. it's book creativity in advertising.
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Summary: A Strong Push in the Creative Direction
Review: I bought this book on a whim--partly because of the attention-grabbing title, partly because it was one of the few copywriting books carried by the local bookstore--and what a payoff! As a college senior studying advertising I wasn't sure if copywriting was the way to go, thinking I might want to enter account services or media. This book convinced me that creative was the career I wanted to break into. Sullivan's writing is down to earth and funny as heck, but his real strengths lie in his ability to understand and explain the processes that go into writing strong ads. Maybe he's a little hard on the very successful Whipple campaign, et al, but you've gotta forgive him once he proves himself by picking other winning copy to illustrate his points. Truly a 5-star book, bound to come in handy when some agency is wise enough to hire me.
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Summary: Hey if there's a 6-star rating, I'd give it to this book
Review: This book redefines the meaning of a good pageturner. Riveting, hilarious and totally irresistable, it will follow you from the airport transit lounge to the office cafeteria, to the weekend at the beach, to your private time in the WC. That's how much holding power this book had for me, and I'm not even in the advertising industry (yet). Dispensing words of wisdom and truism with the literary equivalent of a slingshot, Luke Sullivan gives a tongue-in-cheek account of the life of a copywriter and the winding road to success. Perhaps with this book, savvy young 'uns would get a headstart. Maybe I can even add a word of advice to the ones Mr. Sullivan had kindly (and gleefully) contributed: Buy this book. NOW.
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Summary: The best of its kind around
Review: 'How-to' books on advertising tend to have a very short shelf-life. Luke Sullivan's 'Whipple' is fresh and lively with lots of valuable information leavened with an easy, laconic wit. Because much of it centres on the attitude needed to make great ads rather than on the ads themselves it is probably less likely to date. It's a great book for beginners as well as an enjoyable refresher course for those of us long enough at it to know we must begin again every day.
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Summary: So you wanna be a creative guy?
Review: As co-owner of a small agency, I shove this book into the sweaty mitts of every new hire. Yes, even before I force-feed them dusty One Shows. Howl-out-loud funny while covering all the bases: client hand-holding, honing a tight strategy, idea generation and why account people are your friends. Above all else, this book allows me to spend less time fragging bad ads from junior creatives. Amen.
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Summary: Amusing and Informative
Review: This book kept me entertained from beginning to end. I had to keep sheets of paper with the book to write down all of the new ideas it gave me. I also found the last few chapters on making a book and getting into advertising very informative.
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Summary: Essential for businesses, or just good enjoyable reading!
Review: With a book written by an award-winning advertising writer, there is never a dull moment in the reading experience. At times I found myself chuckling out loud at what Luke Sullivan had to say. He makes sure to address different aspects of the advertising industry from television and radio to print and billboards. Sullivan provides a realistic view of the advertising industry by including both the positive points of advertising and the negative aspects of the industry. Sullivan provides many examples that clearly illustrate his points. The information is extremely useful and easily understandable. The book reads smoothly and I found myself breezing through the chapters. I highly recommend this book to anyone interested in marketing, advertising or anyone who simply wants to know the process of making commercials.
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Summary: Funny and Insightful
Review: This is one of, if not, the best book on writing great ads. I laughed, I cried. But I mostly laughed.
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Summary: Finally, a good ad teacher.
Review: Luke Sullivan is the man. The great thing about his book is that he not only shows you what works, he also shows you the "traps" that some creatives could fall into. Hank Hinton, an old hack from the West Coast, once said that Luke was too cutesy in his ads. Whatever that means. Hopefully, Luke can come out with a second book soon.
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