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Summary: DESERVES EVERY BIT TO BE WHAT IT IS: A CLASSIC
Review: A book by creatives, for creatives. Sullivan's writing is in and of itself a good enough reason to get your hands on this book as soon as you can, but beyond that, it belongs to that rare creed of books that you can read and laugh and still learn something off. The approach is very down-to-earth. As the subtitle (A Guide to Creating Great Ads) states, it is meant to be instructive and in that it rocks. The advice is real and very, very valuable. The process of copywriting an ad is described, with copious accompanying notes on how to keep from falling into the usual traps. Clearly fascinatingly relevant material for anyone in the advertising business, but an inspiring read for everyone else as well. Expect to relish some high quality humour too.
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Summary: CRAVING CREATIVE INSPIRATION? READ THIS!
Review: This is THE finest and funniest book about artistic creativity you'll ever read! Luke Sullivan is advertising's favorite smartass, and he shares with us some of his finest moments: "I grew up pointing a finger-gun at Mr. Whipple. He kept interrupting my favorite shows. The morning lineup was my favorite, with its back-to-back Dick Van Dyke and Andy Griffith shows. But Whipple kept butting in on Rob and Laura Petrie . . . I used to shoot him the second he appeared." There're hundreds of superior vignettes, jammed into eleven chapters that will have you laughing with absolute delight. If you can't write something kick-ass after reading Luke's gem, then you might consider that day job at McDonald's. An "absolutely must-have"! Dean Garner
KNI Literary
Santa Barbara
Rating:
Summary: Buy the book. Skip to chapter 3.
Review: The first few chapters consist of preachy rants against cheesy advertising. Since I'm not interested in hearing a lecture on the cultural responsibility of advertising, I was a bit turned off. But I'm glad I pressed on, because the rest of the book is jammed with great insights into all aspects of the industry. The light, humorous tone makes for a fun read. Sullivan uses tons of interesting metaphors and examples to illustrate the process of creativity and life in the ad world. If you're considering this book, just buy it already.
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Summary: Very insightful...
Review: This book was assigned to read in my "Advertising and the Creative Process" class (actually, the professor made it optional). Anyway, the book is very insightful, direct and has lots of great information for someone trying to make it in the advertising industry. I'm glad I was encouraged to read it because it was very helpful. I know that I will re-read it to get ideas and inspiration.
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Summary: Where the Moon Suckles ... Uh ...
Review: Luke Sullivan defines the Modern successful white, general market adman. To wit, this book is a guideline to survive that club - and succeed within it. As a 12 year industry veteren and having met the man I recommend the book to any one who wants to enter the business on the HIGHEST level. If you are a black person, however, be wary that some of this book may seem idealised. Alas: fairy tales CAN come true ...
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Summary: An honest (but idealized) look at a profession
Review: Luke wrote some damn good ads. Luke then wrote a damn good book about writing ads. If you are thinking about becoming a copywriter or you are thinking about working with one, read it. Just be prepared that this seems to apply mostly to the ad business. There are many copywriting positions out there, not all of them are as interesting as the role that Luke portrays. That being said, it is a funny, insightful book that is worth picking up. Just don't plan your career around it.
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Summary: I tried to make it last a bit more
Review: But i just couldn't put it down, it's sooo funny. You get to see the insides of the actual process a campaign goes through, and you practically "live" through all the stages. It really helped me learn if i actually had the nerve, skills and endurance to get into this business.
Rating:
Summary: Thank you Luke Sullivan
Review: I've read lots of advertising books, and even wrote one (Brain Surgery for Suits), but I enjoyed "Hey, Whipple" the most. If you work in advertising and marketing, or aspire to, read this book. You'll laugh, you'll cry, you'll learn.
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Summary: GREAT BOOK!!!!
Review: Reading this well-written book gave me a huge insight into the crazy world of advertising. I was laughing out loud on the train to work everyday!!! If your a student and want to know the truth about the business, you need this book!
Rating:
Summary: Outsanding
Review: A must have for anyone interested in breaking into the advertising industry. Well written, and very enjoyable to read. I must admit I found myself laughing out loud many times over the hilarious examples. I am a college student, hoping to work in advertising after graduation, after reading this book I am even more excited about starting my career. By the way, I think he gives a lot of helpful tips
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