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Services Marketing (5th Edition) |
List Price: $133.00
Your Price: $133.00 |
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Reviews |
Rating: 
Summary: An Excellent Insight Into the World of Services Marketing
Review: With its comprehensive content, the book gives a fantastic overview of the important issues in services marketing today. There are many interesting and practical examples demonstrating the learning points. Well-balanced perspective. Besides giving readers the foundations of concepts and tools to use as services marketing managers, it also gives readers interesting tips on how to get around or leverage on current services strategies used by companies as customers.
Rating:
Summary: An Excellent Insight Into the World of Services Marketing
Review: With its comprehensive content, the book gives a fantastic overview of the important issues in services marketing today. There are many interesting and practical examples demonstrating the learning points. Well-balanced perspective. Besides giving readers the foundations of concepts and tools to use as services marketing managers, it also gives readers interesting tips on how to get around or leverage on current services strategies used by companies as customers.
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